Flutter Entertainment has made a change to its board of directors, bringing in senior executive experience from across multiple industries, specifically consumer brands, with the appointment of Stefan Bomhard as a non-executive director.
Effective as of October 1, Bomhard is currently Chief Executive Officer of Imperial Brands, a role he will step down from on 30 September, in addition to stepping down as an Executive Director on 31 December.
Before his time with Imperial Brands, he was CEO of Inchcape PLC and held several worldwide senior positions at Bacardi Limited, Cadbury plc, Unilever Food Solutions Europe, Diageo plc (Burger King) and Procter & Gamble. He is currently a non-executive director of Compass Group plc.
“Following an extensive search as part of our ongoing Board renewal process, I am delighted to welcome Stefan as a non-executive director,” commented John Bryant, Chair of the Board at Flutter Entertainment.
“Stefan has significant experience working in international environments, particularly in the operation, sales and marketing of well-known consumer brands. We look forward to Stefan joining the Board and contributing to Flutter’s future.”
Customer engagement
The consumer brand knowledge of Bomhard may come in handy for Flutter as the company continues to understand its customers and localise its content for markets across the world.
Speaking to SBC News earlier this month, Dan Taylor, CEO of Flutter International, spoke in depth about Flutter Edge, as well as the importance of localisation when it comes to customer engagement.
Commenting on the importance of Flutter Edge, Taylor said: “This enables us to tailor innovation and investment to each market’s needs.”
He added: “M&A plays a key role in localisation, especially in markets where organic scale is harder to achieve, and through our federated model, with regional segments powered by specialist hubs, we can deliver local excellence backed by global firepower.
“The global regulated betting and gaming market is expected to exceed $370bn by 2030. Flutter’s decision to transform into two core divisions— US and International — was a strategic move to unlock this opportunity with greater precision and agility.
“Our federated model ensures agility, while the Flutter Edge provides shared global strengths. This balance allows us to stay compliant, competitive and responsive to regulatory shifts.”
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