As the industry continues to evolve, platform providers in the iGaming industry are faced with the challenge of continuously expanding offerings while simultaneously attracting the attention of ambitious operators.
With 15 years of experience in the market, OMEGA Systems stands as a solid platform provider to whom companies can give their trust to develop a strong, stable base to build their vision. OMEGA’s client-first philosophy powers operator growth through a diverse offering of software solutions.
As competition grows fiercer in the space, customer retention becomes a key metric to dial in. OMEGA is tackling an intelligent real-time gamification approach that goes beyond the actual games to engage and excite players. This has proven to be a solid strategy when implemented well.
Through its gamification platform, ENGAGE, OMEGA implements real-time engagement, instead reactive triggers, to drive player engagement. The gamification suite’s modules offer jackpot aggregation, tournaments, races, challenges, badges, loyalty programs, quests and more, to drive both retention and monetization.
In a context where artificial intelligence has turned into a buzzword, the OMEGA CHRONOS product, an AI-driven event tracking and rules engine, stands out from the crowd. With fully automated real-time messaging via web, SMS and email, and real time promotional tools, OMEGA CHRONOS vows to keep traffic high and churn rates low.
“By combining this intelligent system with gamification and AI features, we can tap into what keeps players coming back: achievement, competition and community,” CCO Patrick Mann shares.
The company’s management platform, OMEGA CORE, targets all gaming partners, from online operators, land-based retailers, and aggregators to agency and shop solutions. It currently boasts over 320 external integrations and allows operators the freedom to build a tech stack tailored to each market they enter, given its highly customizable nature.
“Using a single dedicated instance of our platform, operators can enter multiple jurisdictions in fiat, crypto or sweepstakes business models, or any combination thereof,” adds Mr Mann.
Security and compliance are also at the forefront of the company’s focus, as it holds ISO 27001 and ISO 9001 security certifications. It also supports GDPR, SOC 2, region-specific frameworks, and offers an innovative responsible gaming solution complete with AML and KYC tools.
With the dichotomy of land-based versus iGaming always present, OMEGA’s SAFEPLAY specialises in omnichannel player journeys. The single player wallet for online and land-based play allows users to navigate the best of both worlds using a simple EFT API.
SAFEPLAY boasts an integrated QR scanner that allows transfers of funds, play tracking and accruement of loyalty points. The tool is also equipped with deposit and withdrawal limits, cooling-off periods and self-exclusion to ensure a responsible gambling experience.
Turning the focus to brokers and agents in the space, OMEGA AGENCY, provides a hierarchical network management solution that includes agent real-time monitoring and analytics, direct sports betting support, transactions and revenue reporting and advanced commission templates.
As an innovative platform and promotional software provider, OMEGA allows clients to diversify, expand and Take Control of their platform, driven by the best technology in the market.
Ready to Take Control? Visit OMEGA Systems at SBC Summit Lisbon at Stand C606.
