Hub88 has strengthened its commitment to driving player engagement and retention for its partners via a new partnership with LuckyDraw.
By tapping into the rising popularity of prize draw mechanics, Hub88’s partners will gain access to a range of products including raffles, scratch cards and instant win games, all of which will enable a more holistic gaming experience for players.
Ollie Castleman, Managing Director of Hub88, commented: “Over the past year, we’ve heavily invested in jackpots, bonusing and loyalty solutions across our platform.
“LuckyDraw’s fully branded raffles, instant wins and scratch games are a valuable addition to this, helping operators engage their players in new and compelling ways, all while increasing lifetime value and strengthening brand loyalty.”
LuckyDraw was launched in early 2026 and seeks to tap into the growing popularity of prize draws among players.
According to Hub88, the developer provides a ‘fully branded, native experience’, allowing operators to host interactive raffles and instant-win games.
Yaniv Spielberg, CEO and co-founder at LuckyDraw, said: “We have leveraged this expertise to develop a new prize draw gamification platform that is flexible and easy-to-implement to address the large appetite from players for raffles and prize draws, to drive improved performance and returns for operators.
“As a leading online gaming aggregator, we are excited to partner with Hub88 to bring our prize draw experiences to wider audiences while helping their operators offer something truly unique in the industry that increases engagement, retention, acquisition, brand loyalty and lifetime value.”
For Hub88, the partnership continues the company’s efforts to strengthen its product offering and joins the recent unveiling of a new Player Analytics tool.
Housed within Hub88’s back office, the new tool aims to deliver ‘powerful segmentation, deep-dive player insights and advanced risk detection’, collating player analytics from multiple data siloes into one interface.
