BVGroup has expanded its offering to Software-as-a-Service (SaaS) through a new partnership with Rhino Entertainment Group.
Through the collaboration, Rhino Entertainment has launched its new sportsbook, Puntit, powered by BVGroup’s proprietary sportsbook technology.
Ross Parkhill, CEO of Rhino Entertainment Group, commented: “We are thrilled to partner with BVGroup to launch Puntit. Their technology and sportsbook expertise perfectly complement our strengths in customer acquisition and market expansion.
“This collaboration allows us to bring a best-in-class sportsbook and casino experience to new audiences globally while maintaining full control of our operations.”
Puntit is the first brand to launch using BVGroup’s SaaS model, and, according to the firm, the partnership is just the first milestone and “sets the stage” for future growth.
BVGroup has historically been a B2C focused business, operating the BetVictor brand. However, it has also operated the UK-facing brands of international companies like Parimatch through white label agreements.
Max Konrad, Director of B2B at BVGroup, stated: “This partnership with Rhino Entertainment Group is a major step in our journey to becoming a leading sportsbook and online casino platform provider.
“Our proprietary sportsbook technology, combined with Rhino’s proven player acquisition expertise, creates the perfect synergy to launch our first SaaS client in 2025. We are excited to support Rhino in their expansion and to showcase the scalability of our platform.”
BVGroup secures Playtech bingo partnership
Last month, BVGroup enlisted Playtech as its exclusive bingo provider for its brands, including BetVictor and Heart Bingo.
Further expanding Playtech’s presence in the UK bingo market, BVGroup’s brands have been migrated onto the Playtech Bingo platform. The supplier noted that the brands will “benefit from the largest liquidity pool in the market”.
Through the deal, a variety of networked games will be supplied to the brands of BVGroup, in addition to support and consultation services from Playtech’s product and network management team.
“We are excited to strengthen our partnership with Playtech and leverage their industry-leading Bingo platform,” noted Dayle Fenton, Head of Casino at BVGroup, at the time of the announcement.
