SOFTSWISS has bolstered its personalised campaign service for its partnered operators after expanding its casino platform segmentation feature.
The segmentation feature is a standalone service that allows operators to group players for personalised campaigns, automate actions and improve player engagement, with 99.5% of player events delivered in real time according to the company’s internal data.
Player lists also refresh automatically as conditions change, removing manual recalculation or waiting periods and allowing brands to respond more quickly to player behaviour.
Suren Vardanyan, Head of Sales at SOFTSWISS Casino Platform, commented: “Real-time segmentation is the difference between generic campaigns and personalised experiences.
“With the segmentor, we build dynamic player groups that automatically adjust to behaviour – so operators can localise messaging and offers for thousands of players simultaneously. This eliminates delays and transforms campaigns from one-size-fits-all to truly targeted.”
Operators can segment players by deposit activity, betting behaviour, loyalty data, tags, payment methods, sportsbook activity and more, with the ability to combine multiple filters for more detailed player groups for retention and engagement campaigns.
SOFTSWISS noted that the segmentation can be used in multiple tools and workflows on the casino platform, including bonus campaigns, tournaments and lotteries, referral systems, payment scenarios and motion automation workflows, as well as on its sportsbook.
Back in April, SOFTSWISS also assisted operators with their campaigns with the launch of two new tournament features for its Game Aggregator: the Tournaments Report and Instant Tournaments.
Instant Tournaments offers ‘a new mechanic where players race to hit a target multiplier instead of collecting points over time’, with the winner being the first to reach it.
Meanwhile, Tournaments Report consolidates key metrics into a single view, allowing operators to ‘compare campaigns, understand player behaviour and adjust strategies without switching between tools’.
Khoren Ispiryan, Senior Business Development Manager at SOFTSWISS, said: “Tournaments are one of the strongest engagement tools we offer, but running them well means knowing exactly what each campaign delivers.
“In our Tournaments Report feature, we focused on complete performance visibility. Teams can quickly see which tournament formats actually drive engagement and revenue to use that insight right away.”
