ATG Casino has expanded its partnership with EveryMatrix, bringing exclusive titles from Fantasma Games to players in the Swedish iGaming market.
The partnership builds upon a previous agreement between the iGaming provider and the Swedish-regulated online casino operated by AB Trav och Galopp (ATG), integrating the supplier’s aggregated content.
Powering the partnership is EngageSuite Jackpots, which offers ‘real-time, customisable in-game widgets that evolve as jackpots increase’, with operators setting up four jackpots per game without affecting base bets and using built-in simulation tools to predict win frequency.
Jan Sonnevi, Head of Casino, ATG, commented: “Partnering with EveryMatrix has allowed us to introduce high-quality content and innovative engagement features to our players. We already saw how successful these additions were thanks to the record-breaking win registered by one of our players in January.”
Fantasma Games titles that will be made available to ATG players in Sweden include Explosive Banana X, Thundra Hydra Coins Max and Mission Coinplete.
Carl Gatt Baldacchino, Account Management Casino, EveryMatrix, stated: “Expanding the ATG Casino deal with Fantasma Games titles was the natural next step of our partnership.
“By combining our aggregated and in-house content with our premium jackpot solution, ATG will deliver a more engaging and differentiated experience to its players.”
Europe isn’t the only continent where EveryMatrix is eyeing expansion, as the supplier recently grew its footprint in Africa through a partnership with Betsson Africa.
Last month, Matt Cowan, Commercial Director at EveryMatrix, Africa, provided insight to iGaming Expert into the rise of iGaming across Africa, outlining why there’s a shift to online casino games and how operators can capitalise on changing user habits.
Cowan said: “Sports and Crash still rule the roost, but as the player base matures and starts to look for richer, more dynamic game experiences, the natural progression will be to give slots a go. It’s only a matter of time.”
