EveryMatrix has announced a new partnership with bet365 in what it describes as its “largest ever global casino aggregation deal.
Through the collaboration, bet365 will boost its iGaming output with content from more than 40 vendors across multiple regulated markets – including the UK, Germany and the Netherlands.
It will also add games from the group’s Armadillo and Fantasma Studios.
Ebbe Groes, Group CEO and Co-Founder of EveryMatrix, commented: “We’re thrilled such a world-renowned brand such as bet365 has put their faith in us to drive their content strategy.
“SlotMatrix has truly come of age and, with an increased focus on ramping up our own games development and attracting even more premium vendors to the platform there really is no ceiling as to how far it can go.”
A bet365 spokesperson added that the partnership marks “a significant step forward in our commitment to providing exceptional products to our customers”.
This latest deal continues EveryMatrix’s efforts to expand the reach of its offerings.
Last month, the supplier secured its first turnkey casino technology partnership in the UK with the land-based and online bingo operator, The Palaces.
As a result, The Palaces and Bingo Britain are now powered by EveryMatrix’s core products: advanced player account management platform, payments platform, and affiliate management and tracking platform.
Elsewhere, SlotMatrix went live in West Virginia with Delaware North’s Betly iGaming platform in June.
Alongside signing new partnerships, EveryMatrix also welcomed former Evolution Group employees Mark Hothersall as Head of Business Development and Carl Gatt Baldacchino as Head of Account Management – forming part of a new management team at SlotMatrix.
