Amusnet has introduced ‘The Bonus Platform’, which seeks to optimise player engagement across both online and live casino games.
The platform allows operators to take control over different bonus types and provides flexible awarding options. The tool also incorporates real-time reporting.
Lazar Agatonovic, CTO at Amusnet, commented: “The Bonus Platform is more than a rewards tool, it’s a growth engine.
“By giving operators the flexibility to award bonuses manually or automate them via promotions, we’re unlocking new ways to drive engagement, strengthen retention, and increase revenue.”
The new feature launches with an initial suite of bonus types available to operators.
These are free spins, free buy bonuses, which gives players direct access to in-game bonus features, lucky spins, and golden chips for live table games.
“The Bonus Platform streamlines promotional management, boosts retention, and drives revenue growth through sustained player activity,” added the developer.
Latin American growth
Daniel De Los Rios, Amusnet’s LatAm Head of Marketing, Commercial and Account Management, recently joined iGaming Expert to discuss why his specialist region holds much promise for the studio and how Amusnet will go about capitalising on this.
He said: “We have observed a significant increase in demand across the region, driven by both strong player engagement and expanding partnerships. Operators increasingly recognise the strength of the Amusnet brand, our growing footprint in key LatAm markets, and our role as a trusted partner in supporting long-term business growth.”
At the beginning of the year, Amusnet launched in Brazil as the country welcomed the opening of its regulated online gaming market.
De Los Rios hailed the “strong progress” made already in the nation in terms of both establishing new partnerships and integrating its portfolio of content with operators.
He added: “Regulatory developments are now providing the clarity and structure needed to operate with confidence and scale effectively.
“We are also investing in building a strong local presence, with a dedicated team on the ground to ensure we stay closely aligned with market developments and client needs.”
Elsewhere in LatAm, De Los Rios emphasised the commitment Amusnet has for the region, which is reinforced by the studio growing its local teams in markets such as Mexico, Colombia and Peru.
