ReferOn has entered its next phase of expansion now that a management buyout has been completed.
The affiliate management platform has been acquired by former General Manager Alex Bukin, who will also now become the company’s new Chief Executive Officer.
However, ReferOn’s current leadership structure will remain in place alongside Bukin.
Bukin stated: “This is an important moment for ReferOn and the beginning of a new chapter for the business. The management buyout provides us with the long-term focus required to continually advance the platform.
“We remain committed to product development, strengthening our offerings for partners, and supporting ReferOn’s continued growth across key markets.”
Other changes taking place at ReferOn include Vlad Bondarenko transitioning from Head of Product to Chief Product Officer, while former Operations Lead David Harris has been appointed Chief Operations Officer.
Building on a strong period for the company, day-to-day operations will not be impacted by the buyout, with existing partnerships proceeding as usual, as the platform continues to provide a suite of tools to support operators and affiliates and help them stay flexible.
ReferOn also continues to strengthen its product offering as part of its expansion strategy with features such as its built-in interface layer Refie, dynamic reporting, company grouping, sub-affiliation, independent deal calculation, two-factor authentication and comprehensive mobile optimisation.
Last month, ReferOn incorporated a new crypto finance layer onto its platform, designed to centralise the payout workflow and support crypto payments through its licensed partners’ payment gateways.
