Wazdan is reinforcing its online strategy by expanding its Multidrop network promotion to cover 16 different countries.
Available in regulated markets such as the UK, Italy and Ontario, Multidrop integrated seamlessly with no additional technical undertaking needed by the operator, with instant in-game rewards fully funded by Wazdan.
Multidrop also offers joint marketing communications to the supplier’s operating partners to promote brand recognition and game visibility.
Wazdan has emphasised that the promotion is designed to support its partners in achieving long-term growth and player retention, and those who have participated so far have reported an average GGR increase of 65.09%.
Andrzej Hyla, Chief Commercial Officer at Wazdan, stated: “We are incredibly proud of the measurable success Multidrop has delivered, reinforcing our commitment to online gaining.
“As a fully-supported and zero-cost solution that continues to exceed expectations, it is a perfect example of how we collaborate with operators to drive sustainable results.”
Wazdan’s Head of Account Management for North America and Latin America, Izabela Slodkowska-Popiel, provided insight into Multidrop to iGaming Expert back in June when the promotion first launched.
The supplier uses its own technology to make sure that Multidrop’s integration is as seamless as possible for any operating partner.
Slodkowska-Popiel noted: “They are based on HTML5, ensuring they are cross-platform compatible and hosted on our own, in-house servers. This setup means operators do not need to worry about performance issues or downtime.
“Integration is simple and efficient through our API, and we are ISO-certified, ensuring that all processes are secure and compliant.”
Slodkowska-Popiel also explained why network promotions are so crucial for operators right now.
“Operators are facing significant pressure. Acquiring new players has become more expensive, making it essential to keep existing players active and engaged. Promotions are designed to address this challenge.
“They help re-engage dormant users, build loyalty and enhance overall engagement, all without increasing the operator’s workload. We have seen impressive results from previous campaigns, including a 265% increase in bet sums and a 163% rise in unique active players.
“Additionally, since we cover all costs and manage the technical aspects, it is a win-win situation for operators.”
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