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Gamzix has appointed James Davies as its new Head of Commercial for Regulated Markets. 

The industry veteran will be tasked with utilising his experience working in established and emerging brands to help Gamzix in its push to establish partnerships in regulated markets. 

“James joins us at a pivotal moment in our growth journey,” commented Lida Kosohova, CCO of Gamzix. “His deep industry knowledge, strategic mindset and strong network across the sector makes him the ideal person to lead our expansion into new markets.”

Davies has more than ten years of experience in the iGaming industry. Prior to joining Gamzix, he worked for Wicked Games, serving as CCO and Sales Director during his time at the company. He has also held senior positions at Nolimit City and Tain.

On his appointment, Davies said: “I’m truly excited about this new journey we’re embarking on. Over the past few years, I’ve been closely following Gamzix’s impressive brand evolution.

“I believe the company is at a rising stage, and I’m confident that my experience aligns perfectly with where the brand is headed and what I can contribute.”

At the beginning of May, Kosohova celebrated Gamzix’s fifth anniversary by speaking to iGaming Expertdetailing the company’s journey so far, as well as the role hyper-personalised experiences play in standing out amid a crowded market.

“This approach ensured that each partnership was not just transactional but built on a foundation of collaboration,” she said.

“Additionally, Gamzix’s commitment to quality over quick solutions, such as their refined sound design and engaging gameplay, provided a solid foundation from which the company could grow and differentiate itself in a competitive market.”

Kosohova also hinted at a “key addition” to the Gamzix team, now revealed to be Davies, and emphasised Gamzix’s future focus on new market entry and international growth.