Betano has kicked off its expansion plans for 2026 by launching its sportsbook and casino platform in Ghana.
Executives from Kaizen Gaming, Betano’s parent company, marked the occasion in Accra, the country’s capital, alongside Emmanuel Siisi Quainoo, the Acting Commissioner of the Gaming Commission of Ghana.
George Skarlatos, Director of business development at Kaizen Gaming, commented: “Ghana is a market with strong long-term potential, an increasingly tech-oriented population, and a clear commitment to building a structured and transparent regulatory environment.
“Through our strong local partnerships, and with responsibility fully embedded across our technology, processes and operations, we are fully aligned with Ghana’s regulatory framework to support a safe, well-functioning and trusted experience for all players from day one.”
Ghana, and the wider African region, has been boosted in recent years by a surge of mobile adoption, transforming the continent into an area of significant potential for online betting and gaming.
In Ghana in particular, there are now an estimated 41.8m cellular mobile connections, representing 119% of the country’s total population. Similarly, the country’s gaming market has exhibited strong growth in recent years and is now estimated to generate total market revenue of $915.9m annually.
Betano will join more than 60 licensed online operators in Ghana, and Quainoo welcomed the brand to the country.
“Ensuring high standards are met by all operators is crucial in safeguarding player protection and maintaining market integrity,” he said. “Kaizen Gaming and Betano show clear commitment to these principles, and we look forward to their continued cooperation and focus on upholding safe operations for all.”
It comes amidst Ghana recently going through a boost to the market, having ended a 10% tax on winnings for players. The main tax on GGR remains at 20%, however, the move to scrap the 10% was widely welcomed by the sector.
The Betano brand is most widely seen in both Latin America and Europe, where it has a presence in major markets such as Brazil, Chile, Germany and the UK.
However, Kaizen has also courted expansion for the brand in markets further afield, such as Ontario in Canada. Touching down in Ghana marks the brand’s second foray into Africa, after previously launching in Nigeria, and its 20th regulated market overall.
