Superbet has laid out a shift in its leadership structure set to be implemented in 2026, with founder Sacha Dragic re-assuming the role of CEO.
As a result of the company transformation and a new chapter in its strategy, Co-CEO Jimmy Maymann will step down from day-to-day management and return to Superbet’s Board as a corporate advisor.
Commenting on the changes, Dragic said: “I want to recognize Jimmy Maymann, whose leadership and partnership have shaped much of our progress to date. Over the past couple of years, we have achieved remarkable results, advancing our product and technology capabilities, strengthening our position in key markets, and building a culture of financial discipline and accountability.
“This planned evolution of our leadership team marks a natural step in our growth journey. It reflects the maturity of our organisation and our ambition to push forward, positioning Superbet for the next phase of sustainable global expansion.”
Dragic and Maymann cemented momentum in 2026, securing €1.3bn in capital backed by private equity giant Blackstone.
As part of the new structure, Albert Simsensohn, currently Group COO, will take the role of Deputy CEO, responsible for aligning group strategy and ensuring the execution of Superbet’s global ambitions.
Meanwhile, Eamonn O’Loughlin, current CCO International, will step into the role of Group COO, expanding his remit to lead Customer Operations and Partnerships across the business, while retaining commercial oversight of markets outside Central and Eastern Europe (CEE).
Outgoing Co-CEO Jimmy Maymann, who will remain on the board as an advisor, added: “When Sacha first asked me to join the Board three years ago, our ambition was made clear: to transform Superbet into a global challenger built on a world-class product and technology platform. It was necessary to accelerate that change from within, and I took the lead on that chapter of transformation.
“It’s been a privilege to work with Sacha and the whole Superbet team, and I’ll continue to do so as an advisor and board member. This is a great company with huge potential ahead, and I look forward to helping see it materialise.”
