Soft2Bet has continued to step up its European expansion ambitions with the launch of QuickCasino.dk, a rally-inspired iGaming platform.
QuickCasino combines both online casino and sports betting in what Soft2Bet describes as a ‘mobile-first experience that is quick to use and easy to follow’, and the theme seeks to build on the popularity of rally driving in Norway and the wider Scandinavian region.
Upon registration, players are entered into a rally-themed game set on a winter racing circuit where coins earned through wagering fuel the journey of a car around a track and unlock prizes.
Soft2Bet Chief Product Officer Yoel Zuckerberg said: “We wanted players to feel from the first visit that QuickCasino.dk was made for Denmark. Rallying is a thrilling and exciting sport, which gave us a strong way to bring pace, control and safety into a mobile-first product.”
Soft2Bet first gained a licence for the Danish market in 2022 after receiving approval from the Danish Gambling Authority, and debuted in the B2C sector with the launch of Betinia in 2023. This was followed a year later by the addition of CampoBet.
The launch of QuickCasino also adds to Soft2Bet’s launch last month of the online casino and sports betting platform Betoro in Denmark, which similarly seeks to tap into Danish culture by creating content and campaigns centred on the country’s favourite sports and cultural holidays.
It continues the European growth of Soft2Bet, having also recently expanded its footprint in Romania during April with the launch of Zinx.
In all three instances, the platforms tap into aspects of Soft2Bet’s MEGA gamification engine to boost the player experience.
Zinx will utilise MEGA Round to offer players the chance to earn spins through deposits, with randomised prizes adding a reward to normal gameplay.
On the launch in Romania, Zuckerberg said: “Our powerful dragon mascot and the innovative MEGA Round gamification engine help define the Zinx experience across both casino and sports betting. We are confident Zinx will set a new benchmark for Romanian players seeking a modern, diverse and secure entertainment platform.”
