The Board of the Betting and Gaming Council (BGC) is set to take a new approach to leadership, as the Chair position will be filled on a rotating basis by BGC members, with each term lasting 12 months.
As a result, Kane Purdy, Managing Director at Gamesys Operations Limited, will become the first non-executive Chair in this new era.
Previously having led industry collaboration around GamProtect, the single customer view initiative designed to enhance player protection and raise standards across the industry, Purdy is well-positioned to take the role.
On his appointment, he commented: “I am honoured and delighted to take on the role of Chair of the Betting and Gaming Council.
“After 20 years in the industry, I understand the importance of working collectively to meet challenges, raise standards and ensure the regulated sector continues to thrive.
“I look forward to working collaboratively with Grainne and the team, as well as with members from across the industry, to build on the strong progress already made and help shape the future direction of the BGC.”
Purdy succeeds Executive Chair Michael Dugher, who stepped down earlier this year after six years at the BGC.
Grainne Hurst, Chief Executive Officer of the Betting and Gaming Council, added: “Kane brings a huge amount of experience, expertise and talent to this role, built over two decades in the industry.
“He is a highly respected leader with a deep understanding of both the opportunities and the responsibilities that come with operating in a regulated environment. He has also demonstrated a strong commitment to collaboration, helping to drive forward initiatives that strengthen standards and protections across the sector.
“I look forward to working closely with him as we continue to champion our members, raise standards and support a well-regulated industry that delivers for customers, the economy and communities across the country.”
The leadership shift comes at a time when the industry is crying out for a voice in the mainstream, as pressure grows for regulations to tighten further, even as many operators are squeezed out of the UK market as a result of the 40% taxation rates.
