A new guide from Slotegrator is aiming to provide further clarity for operator KPIs and why they are so important.
Ataur Rosul Abeer, Senior Sales Manager, at Slotegrator emphasised that the understanding of numbers is key to progression.
The company noted that this is why they created this material as a simple manual about all important indicators iGaming operators need and divided them by categories — monetary, quantitative, and percentage.
Rosul Abeer added: “Improving business performance and boosting revenue is not only about investing in marketing. Understanding and timely solving problems is a crucial aspect of running an online casino or sportsbook.
“This is why KPI analysis must be made simple, operators need to have an overview of what’s happening. How much does your casino make gross? And net? How many newly registered players make their first deposits? And how many of them make the second ones? If the last number is lower than you expected — there is a problem that needs to be found and solved.”
The guide looks to provide examples of diagrams and graphs that you can generate in its BI module of the turnkey platform.
Another integral element of the iGaming business is testing, according to Rosul Abeer, as it enables operators to gain an understanding of where they could lose or gain money.
He stated: “A real increase in business performance comes when you detect the problem and fix it. Then track again, and improve again. If the number of churn players is high it’s bad, but if the number of returning players is low — it’s worse, your marketing efforts are not enough for improving retention rates and getting churn players back. Change your strategy and the numbers will go up.
“The purpose of making this KPI guide was to make the whole tracking process easier. Once you know what all the acronyms mean and how they affect your revenue, you’ll have your business under control.
“Of course, in our software there is a module responsible for data analysis and statistics reports. It allows collecting information from the platform and structure it. It also allows anonymous comparison of your performance with other gambling businesses in the same niche and region using AI. And to know exactly where to look — download our guide.”
