bet365 has expanded its partnership with Incentive Games to bring the iGaming provider’s latest crash game product to the Brazil, enhancing its own online casino offering in the newly-regulated market.
As the collaboration’s first pay-to-play crash game, Velocity will become seamlessly integrated into the sports betting and iGaming operator’s Brazilian platform. This move will capitalise on the continued success of crash games in Brazil that has been longstanding before the market’s regulation.
John Gordon, CEO of Incentive Games, commented: “While the market is saturated with crash games, Velocity stands out from the crowd. It is the first in a series of exciting crash game offerings and we’re so proud to be launching this groundbreaking game with bet365. With their global reach, there’s no better partner to introduce ‘Velocity’ to the Brazilian market.”
Further commenting on the launch, a bet365 spokesperson added: “We’re delighted to yet again partner with Incentive Games in what promises to be an amazing gaming experience for our players.”
After months of debating and rising temperatures in the Brazilian Parliament, the country finally launched its regulated sports betting and online gambling market at the start of 2025 – which will significantly boost the country’s economy in the coming years. Bet365 was one of the first companies to get approved for entry.
However, a significant problem arose as a result, threatening the most vulnerable groups in society. Researchers found that social benefits are being used by impoverished individuals as a means to gamble.
Policymakers are currently examining the issue in detail, looking to implement additional barriers to prevent further abuse of social funds.
