Crash game developer SPRIBE has expanded its position in the world of sports by signing a multi-year sponsorship agreement with TKO Group Holdings, the parent company of WWE and the UFC.
A crucial element to the agreement is Aviator, SPRIBE’s flagship product and one of the most popular crash games on the planet. The game has an established position in over 60 countries, with over $14bn worth of wagers placed on the game globally in December alone.
Nicholas Smith, VP of Global Partnerships for TKO Group Holdings, commented: “We’re thrilled to expand our partnership with SPRIBE across both UFC and WWE. Much like UFC and WWE, Aviator is a pioneer in its own industry, reshaping the iGaming landscape with innovative, immersive, and engaging consumer experiences.
“Together, UFC and WWE provide brands with access to one of the most formidable marketing portfolios in sports, and we’re looking forward to working with SPRIBE to design custom integrations within our content that will help them reach millions more consumers around the world.”
The agreement with UFC will feature the Aviator logo displayed on the Octagon canvas at every UFC event worldwide. The partnership also includes integrated social media campaigns and exclusive premium hospitality experiences. The WWE will highlight Aviator branding during select marquee events, aiming to increase the game’s exposure to audiences worldwide.
Moreover, the companies have indicated potential for future collaborations, including cross-promotions, content integrations and co-branded campaigns.
As Smith highlighted, the UFC has previously partnered with the igaming company in 2023, when they signed a similar agreement to sport the SPRIBE logo at select UFC Pay-Per-Views and Fight Nights.
