Video Interview: Betsson AB CEO, Pontus Lindwall on market focuses for 2025

As Betsson celebrated a strong 2024 performance, we sat down with a buoyant Pontus Lindwall who revealed tech investment is an essential part of the company’s continued growth trajectory.

Growing sportsbook and casino verticals at the company has been parallel and the two have gone hand in hand, according to Lindwall, who expressed significant happiness around the company’s future. 

Lindwall also provided an outlook into the company’s regional focus for the year ahead as he detailed a shift from Nordic markets. 

Latin America and its potential fuelled excitement in Lindwall who underlined that he is expecting an incredibly competitive market opening in Brazil, as the market presents many challenges. 

Overall, Casino revenue for the firm increased by 17% YoY during Q4 to a new all-time high of €213.9m (Q4 2023: €182.8m) and by 18% YoY across the full year to €795.4m (2023: €672m). 

Sportsbook revenue in Q4 rose by 36% YoY to an all-time high of €91.3m (Q4 2023: €67m) with a margin of 9.8% (Q4 2023: 6.2%) and by 14% YoY for the full year to €303.4m (2023: €267m) with a margin of 8.1% (2023: 7.4%).

Lindwall stated on the results: “As we put 2024 behind us, we can conclude that it was the best year ever for Betsson, where we continued to strengthen our position as one of the global leaders in gaming and betting,” said the CEO.

“The year was characterised by high growth, strengthened profitability and strategic investments in line with our long-term goals and our vision to offer the best gaming experience in the industry.”

He continued: “Our investments to strengthen the product offering and increase brand awareness contributed to the excellent results for the year. For the full year 2024, we passed €1bn in revenue for the first time, which was 17% higher than the previous year. 

“At the same time, the EBIT margin strengthened to over 23% thanks to our scalable business model and continued cost control. The cash flows of the business and the robust balance sheet enable us to keep paying attractive dividends to our shareholders while we continue investing in future growth.”