Artificial Intelligence is an often-used buzzword for businesses developing products throughout the technology sectors. But if you scratch beneath the surface, there isn’t necessarily much substance to the proclamations.
The reality is that AI is a much more complicated technology than it may appear from the outside. So to truly harness those tools for product development, businesses need to combine AI with relevant data, fast execution, and customer-centric thinking.
One company that has interwoven AI into its product development and wider operations is Solitics, a customer engagement and gamification platform that specialises in user experience and lifecycle management for iGaming operators.
Founded in 2013, Solitics has spent over a decade helping operators engage with their users and, in recent years, has embraced AI to expand its offering and strengthen its competitive edge.
Driving Life-Time Value and Retention
Solitics has integrated AI across its product suite to improve real-time marketing and engagement capabilities.
One example is AI Expert, the company’s latest solution that enables marketers at iGaming operators to generate targeted campaigns and user journeys from a single free-text prompt. Built specifically for the industry, it empowers marketing teams to turn strategy into execution without delay.
Guy Shemer, VP of Product at Solitics, commented: “Our AI Expert is unlike traditional AI tools in that it doesn’t rely on regression models and past behaviours to predict future outcomes, and it isn’t just another chatbot. Instead, it is agentic; in other words, it creates instead of only analysing.
It’s also been specifically built for the iGaming vertical, so AI Expert turns operators’ strategies into action both quickly and on brand.”
Another way Solitics supports user retention is through its Smart Gamification suite. A key feature within that is Missions, a gamified layer that helps operators increase players’ motivation, time on site and keep users engaged.
Missions encourage users to complete specific tasks and challenges, such as logging in each day or playing 10 rounds of blackjack. This interactive approach drives engagement and increases loyalty.
A statement on Solitics’ site reads: “Missions are a powerful type of gamification – they take the psychology behind gamification and its dynamic nature a step further by adding the thrill of a challenge and asking your customers to take specific actions in line with your marketing strategy.”
Operators are also encouraged to pair Missions with other tools in the suite – like Widgets, which are interactive and built to elevate the user experience.
Solitics states: “Widgets drive real action – with 65% engagement rates across brands. They’re not just visual. They’re interactive, rewarding and purpose-built to elevate the user experience.
“Pair them with Missions, and you’re not just running campaigns – you’re building a system for long-term loyalty. Users stay active because it’s fun, there’s always something to achieve, something to unlock, something that feels earned.”
Solitics’ platform also includes In-Game Pulse, a live sports update module designed for sportsbook operators. It delivers hyper-personalised updates in real time, responding to key in-play moments with relevant betting prompts.
For example, if there’s a goal in a football match, In-Game Pulse triggers a message with updated markets such as next goalscorer or match result.
The company explains: “In-Game Pulse turns real-time sports moments into high-impact engagement. Respond to goals, plays and key events with personalised in-play betting offers that land when attention peaks. Not after.”
Delivering True Insights
AI also plays a critical role behind the scenes. Solitics’ Predictive AI module gives operators deeper insight into user behaviour and helps them act before churn occurs.
The model is tailored for each operator and uses real-time data to calculate loyalty and churn probability for every user.
Crucially, churn scores are updated automatically and integrated into campaigns, segments and journey triggers with no analyst intervention needed.
“Solitics automatically updates every user’s Loyalty score based on the latest behaviour across all systems,” the company states. “Loyalty scores refresh daily with no analyst required. Predictions are stored per user in the CRM and fully integrated into your triggers, segments and content logic.
“This is built-in, AI-powered customer engagement that actually engages. No extra tools. No blind spots.”
The Competitive Edge
With its mix of real-time AI solutions, Smart Gamification, and a focus on personalisation and user experience, Solitics is positioning itself as a go-to technology partner for iGaming brands looking to stay ahead.
In competitive and fast-moving markets, the difference between retaining or losing a user often comes down to timing, relevance and the ability to act instantly.
Solitics’ platform is designed to help operators deliver just that – real-time user experiences that drive action, increase loyalty and maximise lifetime value.
