It’s not lost on anyone that the iGaming space is more crowded than ever. However, SpinOro isn’t just aiming to keep up – it’s looking to confidently carve out its own path.
Born from the long-standing expertise of Anakatech, the brand has set its sights on global growth and game innovation, backed by years of operational know-how and a deep understanding of what players want.
iGaming Expert sat down with COO Jeff Letlat to find out how SpinOro is building on its roots to meet evolving player expectations, and thrive in an increasingly competitive market.
iGaming Expert: As a spin-off of Anakatech, how does SpinOro leverage the group’s broader technological and operational expertise to enhance its offerings?
Jeff Letlat: SpinOro was built on a strong foundation. As Anakatech has been growing (for over 15 years now), SpinOro was launched as a separate brand to focus specifically on delivering standout games and aggregation. This makes us well-positioned to cater more effectively to operators seeking a dedicated content partner.
We benefit from Anakatech’s established operational systems, extensive regulatory experience and a deep understanding of player behavior across multiple markets. Leveraging that solid base allows us to move quickly and with confidence – whether it’s rolling out new games or entering regulated markets.
iGX: With over 200+ exclusive in-house games available in more than 20 languages, how does SpinOro ensure its content resonates with diverse global audiences?
JL: Relevance is key when you’re working at a global scale. Our team puts significant effort into tailoring content based on regional preferences – everything from game themes and character designs to mechanics. For example, our Trompetas de Muertos draws on the vibrant culture of Mexico, while Cute and Creepy taps into the playful side of Halloween.
We regularly analyse player data and local trends to make informed development decisions, and we adapt gameplay to suit different regulatory frameworks and cultural expectations. Whether it’s a classic slot or a feature innovation, we build with both the market and the player in mind.
We also incorporate feedback from our partners and their players – it’s a two-way process that ensures our games deliver. Our titles have surpassed 2 billion total plays, which speaks volumes about their relevance and staying power.
iGX: How does SpinOro approach innovation in game design to stay ahead of industry trends and meet evolving player expectations?
JL: Innovation is part of our everyday process. Our game cycles are short and iterative, which means we can respond quickly to new trends and player feedback.
We use improved graphic elements to update the look of our games regularly which makes them more engaging and interesting. But alongside all the innovations, we continue to invest in classic formats that consistently deliver results.
Players appreciate the familiarity and straightforward gameplay of traditional slots and table games, and they remain a key part of our portfolio.
Each title undergoes a collaborative process that brings together game designers, mathematicians, analysts and UI experts. Features like cross-platform adaptability, character-driven storytelling and hybrid game mechanics set our content apart.
We’re also tapping into emerging trends like fast-paced, quick-play games. Our digital scratch cards are a great example of how we’re modernising a classic format to deliver quick, rewarding play sessions that fit current player demand for instant-win content.
Similarly, we’ve responded to the rising popularity of crash games by adding several titles that offer rapid, high-stakes gameplay with dynamic win potential. It’s a genre that has gained significant traction.
We also keep a close eye on macro trends. For example, we’re experimenting with portrait slot layouts and new payline compositions, including single-reel slots, expanding reel slots and moving wilds to keep gameplay fresh and engaging.
iGX: Beyond game development, what additional tools or services does SpinOro provide to operators to boost player engagement and retention?
JL: Our promotional tools are designed to help operators not only attract but also retain players over time. One standout feature is our progressive jackpot, which acts as a configurable layer that can be added to any game in the portfolio.
Operators can tailor it to match their campaign goals, market preferences or promotional strategies, giving them full flexibility. We also introduced Win Rush, a tool that delivers instant real-money rewards during gameplay, creating spontaneous moments of excitement.
Another important addition is our tournaments feature, which encourages competitive and socially driven gameplay through flexible, real-time campaigns.
Each of these is built for easy integration and customisation, so operators can create campaigns that align with their strategy and player base. In fact, our tournaments have contributed to a 20% increase in daily active users, and progressive jackpot campaigns have extended session length by over 25% in key markets.
iGX: SpinOro has recently expanded into several markets, including LatAm and Switzerland. What strategies have been pivotal in successfully entering these regulated markets?
JL: Regulatory alignment comes first. We make sure that our games meet local compliance standards before entering any market. Beyond that, we tailor our game offerings and promotional strategies to fit the specific demands of each region.
This includes adapting languages, currencies and even promotional timing to better suit local behaviours. Our ability to customise on both the content and operational levels is one of the reasons we’ve been able to scale effectively across different jurisdictions.
Focusing on these strategies, we’ve successfully expanded in key regions with a targeted, market-by-market approach. In Brazil, for example, securing game certification to debut as a locally approved supplier at SBC Summit Rio, where we connected with major operators.
In Peru, certification of both our games and aggregation platform gave local operators streamlined access to our full portfolio. And in Mexico, our partnership with Luckia brought tailored, culturally relevant content to players.
iGX: Looking ahead, are there plans to enter new markets or regions, and what factors influence these expansion decisions?
JL: We’re always evaluating new opportunities. The key factors in expansion decisions are regulatory readiness, partner interest and content adaptability.
We prioritise regions where we can add real value through localisation and speed of delivery. It’s not just about expanding – it’s about entering markets where we can make a meaningful impact.
iGX: What upcoming developments or innovations can we expect from SpinOro in the next few months?
JL: There’s a lot in the pipeline. We’ve just launched games like Gold Rush: River Treasure, which introduces our proprietary Safe Zone feature, allowing players to lock in part of their winnings mid-round.
It’s a great example of how we’re adding more strategic layers to gameplay. Another recent release, Tropical Wins, features the new Win Anywhere mechanic, which moves away from traditional paylines and offers more dynamic win potential.
These kinds of innovations are being built into our upcoming roadmap, where you’ll see us expanding on mechanics that give players greater control and engagement.
We’re also enhancing our promotional toolkit, especially within our tournaments and win rush features, making them more flexible, real-time and performance-focused. On the aggregation side, operators can expect even faster onboarding, more intuitive back-office tools and expanded analytics capabilities.
Market expansion is another key priority. For instance, we’ll be launching SpinOro’s entire in-house portfolio with 1xBet, one of the world’s largest and most recognised iGaming operators. This will significantly boost our global reach, bringing our content to millions of new players.
Another recent major partnership is with Marathonbet – again, we’ll bring our complete portfolio to its international platform. Apart from LatAm, which we already talked about, Eastern Europe is also a growing focus, and we’ve just launched with Betera in Belarus, MaxBet in Serbia, NetBet in Romania, and Novibet in Greece. These strategic partnerships and targeted market entries position us well for sustained growth.
