Hub88 has boosted its aggregation hub through a new content partnership with Games Inc.
Through the collaboration, over 70 slot titles and table games from Games Inc’s portfolio will now be available to Hub88’s operator partners.
Fiona Hickey, Managing Director at Games Inc, commented: “Hub88 is a key partner for us, with their values, way of working and enduring reputation, unlocking access to more brands worldwide. Their platform is technically excellent and significantly boosts our reach.
“We are confident that our style and creative approach will resonate with their partners across multiple global markets.”
Games Inc was founded in 2012 and, according to Hub88, worked with operators to develop bespoke slots before transitioning to becoming an independent provider.
Ollie Castleman, Hub88’s Managing Director, hailed Games Inc’s ‘level of experience and deep operator understanding’ as key metrics that stood out to the company ahead of sealing the partnership.
“They have spent years building custom games meticulously, and this is reflected in how their portfolio performs,” he added. “Their content is shaped by real-world insight and data, and this will only bring further benefits to our operator network.”
Hub88 hands over control
Alongside new content partnerships, Hub88 has begun this month by strengthening its product offering through the launch of My Products.
According to Hub88, the launch of My Products demonstrates its commitment to giving operators greater control and aligns with its ‘one-stop-shop’ approach.
The new feature has been integrated into the company’s HubConnect solution and provides operators with a dashboard where they can view their full product catalogue, track enablement status, configure preferences, and bulk enable games.
Castleman said at the time of the announcement: “As operators scale and build out richer lobbies, managing games can quickly become a complex and inefficient task.
“My Products gives our partners a faster and more intuitive way to take control of their content, from discovery through to activation, all within a single, streamlined experience.”
