Hub88 has strengthened its product offering with the launch of My Products.
The new feature has been integrated into the company’s HubConnect solution and provides operators with a dashboard where they can view their full product catalogue, track enablement status, configure preferences, and bulk enable games.
According to Hub88, the launch of My Products demonstrates its commitment to giving operators greater control and aligns with its ‘one-stop-shop’ approach.
Ollie Castleman, Managing Director at Hub88, said: “As operators scale and build out richer lobbies, managing games can quickly become a complex and inefficient task.
“My Products gives our partners a faster and more intuitive way to take control of their content, from discovery through to activation, all within a single, streamlined experience.
Through the use of the new feature, Hub88’s partners are now able to launch new titles through a single request, removing the need for manual follow-ups. Bulk activations also allow brands to launch multiple products at once.
Hub88 recruits new blood
Alongside new product launches, Hub88 has also strengthened its aggregation platform through a new partnership with the fledgling iGaming studio ScatterKings.
Through the collaboration, ScatterKings’ content portfolio will now be available to Hub88’s network of operator partners. This includes titles such as Big Bob’s Gold, Coins Forged in Fire and Coins of Cleo.
ScatterKings is a relatively new addition to the iGaming landscape, having been founded in 2024. The studio’s Chief Commercial Officer, Steve Cross, described partnering with Hub88 as an ‘important step’ in the expansion of the company’s global distribution footprint.
On the deal, Castleman added: “ScatterKings has quickly made a mark in the space, and we were drawn to their portfolio due to the focus on crafting truly engaging entertainment.
“The product excellence and commercial benefits of these games will help us continue to give operator partners access to differentiated content that has true staying power in their lobbies.”
