Stake is embracing a new era of regulation in Mexico as the country continues its shift from a semi-regulated environment and takes stronger action against illicit operators.
The topic of gambling reform has been heavy on the mind in Mexico over the past year, with calls to modernise the country’s Federal Law of Games and Lotteries of 1947 to regulate online casinos properly.
Arguments have been made for such reform to better protect players, encourage investment and to combat criminal activities ahead of a big summer, where Mexico will co-host the FIFA World Cup alongside the US and Canada.
While a gambling reform bill is expected to be presented soon, the Morena government has placed the industry in the Special Tax on Production and Services (IPES), increasing the gaming revenue tax from 30% to 50%.
Yet, this tax hike doesn’t appear to have deterred Stake from going live in Mexico.
Stake will operate in Mexico under a permit-based structure regulated by SEGOB (Ministry of Interior), acting as an agent under Uno Capali’s licence agreement.
Achieving a licence in Mexico is also a continuation of the operator’s growing footprint across markets in Latin America, where it has a presence in Colombia and Peru.
Stake Director, Jarrod Febbraio, said: “Mexico is an important and exciting market for us – one that combines strong underlying growth with a deep cultural connection to sport, which aligns perfectly with what Stake is built for.
“We’ve built significant momentum across Latin America in recent years, including in markets such as Peru and Colombia and Mexico represents a natural next step given its scale and long-term potential.
“With Mexico set to co-host the 2026 football World Cup tournament, the timing of this launch reflects our ability to move with precision into high-value markets at the right moment. It gives us the opportunity to establish a strong presence ahead of one of the biggest sporting events in the world and deliver a world-class experience for Mexican players.”
