In today’s fast-paced iGaming sector, ensuring that technology meets the requirements to power genuinely engaging gaming experiences is essential. In increasingly competitive markets, players have the power to choose the platform that offers fast and friction free experiences.
To discuss this, iGaming Expert spoke to Infingame Chief Operating Officer Dmytro Kryvorchuk to explore how up-to-date technology creates greater retention.
Fresh off the back of a series of platform updates, Infingame has upgraded its technology and implemented faster spin times and new engagement tools; Kryvorchuk explains how the updates have impacted the company’s roster of clients and their end-users’ gaming experiences.
What was the thinking behind Infingame’s platform developments?
Over the past year, we’ve made sure to battle-test our tech in the wild by taking a close look at how our platform performs under real operating conditions, particularly in competitive and regulated markets. What became clear is that aggregation today is less about expanding content volume and more about ensuring the infrastructure behind that content is resilient, efficient and scalable.
This is now our key focus. Our goal now is to prioritise structural improvements to the core system to provide a base to scale. This includes refining backend processes, improving load handling and optimising performance across the full portfolio. The objective was to create a platform that could operate faster and more smoothly without increasing complexity for operators. We’re now ready to take that live with our selected partners.
In markets such as Brazil and wider LatAm, where player expectations are high and competition is intense, technical performance directly influences commercial results – and this has been the key driver behind our updates. Operators cannot afford disruption or delays, particularly during peak traffic or event-driven campaigns. These upgrades were designed to address that reality. It is not a short-term product refresh, but a longer-term platform evolution that strengthens the foundation for future growth. We’re now set to offer one of the best products available on the market.
One of the headline improvements has been faster spin time. Why does this matter commercially?
Spin time is often viewed as a technical detail, but in practice it has a measurable commercial impact. Even marginal improvements in responsiveness influence how long players stay engaged and how fluid their overall experience feels.
Following our latest system upgrades, we are seeing spin times that average 20% faster than on the previous version of our platform. At scale, that reduction in latency removes friction from gameplay. The effect is cumulative – and we’re already seeing the results. Faster cycles support longer sessions, greatly reduce bounce rates and improve the overall perception of platform quality.
For operators, this translates into stronger retention and more stable performance metrics, which is why we’re known for directly boosting operators’ revenue. In competitive markets, players have no shortage of alternatives – and if gameplay feels slow or inconsistent, they will leave. Technical reliability therefore becomes a differentiator, not simply a background requirement. This is a key part of our mission, and in a market like LatAm where competitive edges are more essential than ever before, standing out is essential.
In short, our view is that engagement tools and marketing campaigns can only perform properly if the underlying infrastructure is stable and responsive. Speed and reliability form the base layer. Without that, even well-structured campaigns struggle to achieve sustainable results.
What was the reasoning behind the introduction of Player Challenges?
We have seen that traditional competitive formats do not appeal to every player. Tournaments can be effective, but they often reward a small group of highly active users. Challenges were developed to broaden participation. Instead of competing against others, players complete defined tasks and earn guaranteed rewards. This lowers the entry barrier and encourages gradual re-engagement, particularly among users who may not see themselves as high-volume competitors. From an operator perspective, this creates a more balanced engagement structure – and this is what’s making us a truly sought-after partner. Our tech not only supports retention without relying solely on aggressive bonus models, but our key edge is that these tools are integrated directly into the platform, allowing campaigns to be configured and adjusted with minimal complexity.
How important is segmentation in modern retention strategy, and how is it changing campaign management?
Segmentation is central to effective retention strategies. Broad campaigns applied to the entire player base rarely deliver consistent return. Operators need the ability to align mechanics with clearly defined groups. With the recent updates, operators can share their own segment data directly with our system through tagging. This allows tournament and challenge eligibility to be tied to specific criteria, such as VIP status, new registrations or previously inactive users.
The benefit is practical rather than theoretical. A VIP campaign can operate separately from a welcome-back initiative, which means that rewards can be adjusted according to player value or behaviour. This reduces unnecessary cost and increases relevance – which is both essential to the bottom-line and player engagement. At the same time, we have ensured that this added functionality does not complicate day-to-day management. The objective is to provide precision without increasing operational burden. Despite all this, ease and simplicity are our focus, meaning that campaign configuration remains straightforward, while the logic behind it becomes more targeted.
What areas of the platform are now seeing the most demand from operators?
Beyond speed and stability, operators are increasingly focused on flexibility and operational efficiency. As competition intensifies, even small areas of friction in day-to-day management start to have a noticeable impact.
Brand control is one of those areas. Operators want engagement mechanics to feel fully integrated into their own ecosystem rather than appearing as third-party overlays. Allowing custom branding within elements such as tournament pop-ups ensures that every player touchpoint reinforces the operator’s identity, without creating additional manual workload for the team.
Operational simplicity is another priority – and one that we take very seriously at Infingame. Managing large portfolios and multiple providers can become complex very quickly, so by refining the API and simplifying content discovery, we reduce the time and effort required to navigate and manage the platform. These are not headline features, but they make daily operations more efficient and allow operators to focus on performance and strategy rather than administration.
Looking ahead, what impact do these platform updates have on Infingame’s long-term strategy?
For us, these updates are part of steady, ongoing work rather than a shift in direction. We have always focused on strengthening the core of the platform first, then building tools around it that operators can actually use in a practical way. That approach does not change – with the baseline remaining the same.
The market is moving quickly and it’s our job to stay ahead of the curve. Player expectations are higher, regulation is expanding, and operators are under more pressure to perform efficiently. The underlying system has to be reliable, flexible and capable of supporting growth without creating additional complexity.
Improving speed, refining segmentation and expanding engagement tools all feed into that broader goal. They strengthen the areas that directly influence retention and operational control. This is not about launching features for visibility. It is about making sure the platform continues to hold up as our partners scale, especially in demanding and competitive markets.
