bet365 has expanded its content offering for its Spanish customers with the addition of titles from Greentube.
Titles from Greentube’s library that have been added to the bet365 platform in the European market include the Book of Ra, Lucky Lady’s Charm, and Sizzling Hot.
“Greentube content is recognised for its quality and strong player engagement, and its addition further elevates our portfolio in Spain,” said a bet365 spokesperson.
“Incorporating these classic NOVOMATIC titles alongside Greentube’s wider range of premium slots supports our ongoing commitment to offering players the most compelling and diverse gaming experience.”
The partnership between bet365 and Greentube in Spain builds on the collaboration between the two parties, which spans multiple markets internationally.
David Bolas, Commercial Director at Greentube, said: “We are pleased to be launching in another territory with bet365, one of our key partners. This further strengthens and expands our relationship with one of the biggest global brands in the sector.
“We’re confident that bet365 players in Spain will recognise Greentube as a premium slot supplier, helping us to consolidate our position in the country and across the wider European market.”
Europe is still high on the agenda for Greentube, as the company’s Chief Financial Officer, Michael Bauer, told iGaming Expert earlier this year that the continent’s online casino markets still have significant value despite new opportunities globally and increased regulatory pressures.
“While expansion in the Americas and other markets around the world is a major objective for Greentube, Europe remains a key focus point for us and remains strategically important,” Bauer stated.
“This year, we’ve continued to strengthen our position in the European market by focusing on three main strategic initiatives: pushing localised content in key regulated markets like Italy and the Netherlands, expanding our presence with key partners and enhancing our marketing efforts.”
