Bragg Gaming Group has expanded its content portfolio to include RapidPlay titles following the acquisition of a strategic equity stake in the Brazilian game development studio.
RapidPlay develops tailored online casino content for Brazil and the broader Latin American market and has now entered an exclusive commercial distribution agreement with Bragg Gaming at standard market terms.
The iGaming content and platform technology solutions provider will now integrate and supply the studio’s full content portfolio with its licensed Brazilian operating partners.
“RapidPlay was founded to create genuinely Brazilian gaming experiences,” commented Rafael Roos Bordignon, CEO and Co-Founder of RapidPlay.
“Joining forces with Bragg gives us the scale and structure to do that with even greater impact. We’re excited to enter this next phase together.”
Under the terms of the agreement, there is an option for a controlling interest in RapidPlay to be acquired by Bragg should future strategic conditions align.
Fuze, the provider’s proprietary engagement technology, will be utilised to develop titles under the RapidPlay partnership, assisting in player experience and operator performance improvements with real-time gamification, player retention tools and promotional capabilities.
Bragg launched operations in Brazil at the start of the year and has a company office in São Paulo, led by LatAm Regional Director Sara Mosallaee and Senior Account Manager Amanda Alexandrini.
Neill Whyte, Chief Commercial Officer of Bragg Gaming Group, added: “This partnership with RapidPlay is more than just an investment — it’s a strategic move that strengthens our differentiated local content proposition.
“The studio combines creative excellence with operational efficiency, making it an ideal partner for our expansion efforts in the region.”
