Blueprint Gaming has confirmed its entry into the Swiss market after securing a collaboration with Swiss Casinos.
As a result of the deal, a myriad of the supplier’s most successful games will be made available to players in the market. These titles include its branded library, which features the likes of Rick and Morty: Strike Back, The Flintstones and Ted Afterparty.
It further bolsters Blueprint’s efforts to continue engaging new audiences and break into new markets, building on the firm’s expansion inOntario.
Samuel Haggblom, Director of Key Accounts at Blueprint Gaming, commented: “We are excited to partner with Swiss Casinos and mark our entry into Switzerland’s prosperous iGaming market, bringing our iconic and ever-expanding portfolio to a new pool of players.
“Launching with the country’s leading operator demonstrates our ambitious plans for 2025 as we seek to elevate Blueprint’s global footprint. We believe our diverse portfolio of games will resonate with a wide range of players, delivering increased engagement for Swiss Casino.”
The deal also serves to elevate the status of Swiss Casino as a leader in Switzerland, looking to broaden its range of players through new games.
Patrick Mastai, Director Online Casino at Swiss Casinos, said: “Integrating Blueprint’s content onto our online platform is extremely exciting as it sees us gain a host of the most beloved games collections from the industry.
“As an industry leader ourselves, it remains a priority to provide our players with engaging content that drives acquisition and retention rates, and we look forward to gauging the reaction from our player bases.”
One of the titles fuelling the success of Blueprint in various markets is the Cash Strike Hotstepper Megaways. Daniel Kalinowski, Affiliate and Social Media Manager at Blueprint Gaming, recently spoke to iGaming Expert about the series and the reasons behind its ability to resonate with players globally.
“The maths in our latest Cash Strike release has been meticulously altered to accommodate the industry-renowned Megaways mechanic,” he said.
“Offering as many as 125 ways to win per spin, each of the three reels can simultaneously show up to five symbols. With Megaways typically seen on a more extensive reel set, our decision to incorporate it within a three-reeler title allows us to step away from the norm and offer slot enthusiasts an alternative player experience.
“The roaring success of Hotstepper in the series’ previous release also results in it making a welcome return, offering increased chances for players to secure cash and jackpot wins. Balancing familiarity with innovation has been crucial to the series’ success in Blueprint’s globally active markets, and we are confident our incremented approach of introducing new mechanics to the series, such as Megaways alongside proven features, will allow us to continue solidifying the game family as a go-to option for players.”
