Overall, Betsson enjoyed a successful second quarter as the firm continued commercial growth.
In spite of headwinds, the firm has continued growth – underpinned by the acceleration of online casino engagement.
We are laying out three key takeaways from the firm’s growth, breaking down the numbers and what they mean for the operator’s future ambitions.
Fuelled by online casino growth
In total, online casino operations accounted for 70% of the firm’s revenue. This was significantly bolstered by the evolution of its live casino experience.
The casino segment gained an 11% increase year-on-year, to €212m, elevated by a total of 400 new games and the continued expansion of the group’s slot portfolio.
It marked a significant period of growth for the operator, in which overall for H2, revenues were up 15% to €597m, up 15% on the previous year’s €520m. EBITDA reached €162m, with operating income rising to €133m and net income totalling €97m.
LatAm success
The results also shed light on the success of Betsson in Latin America, a market in which it continues to thrive.
The group’s performance in Latin America increased by 35% to €84.7m, largely driven by record progress in Peru and Argentina.
“It is gratifying to see how we continue to strengthen our leading market positions in countries like Peru and Argentina through both strategic and tactical initiatives,” Betsson CEO Pontus Lindwall said. “We are focused on building long-term presence and scale in each of our priority regions.”
Throughout the period, Betsson showcased its technical prowess across markets, delivering key milestones including the launch of a new mobile app in Argentina, the rollout of its flagship platform in Georgia and Lithuania, and the integration of its proprietary sportsbook with Belgian operator BetFirst.
“Our technical platform is built for scale and flexibility. We continue to optimise user interfaces, payments, and product delivery to match the demands of each market,” Lindwall noted. “The success of our new app in Argentina and sportsbook integration in Belgium demonstrates this capability.”
The success comes as Betsson builds its footprint in South America, announcing the launch of its new business hub in Buenos Aires, Argentina.
The hub is seeking to provide commercial and strategic support for Betsson’s ongoing expansion within South American markets, where Betsson has established a leading presence in Peru, Colombia, and Mexico.
Betsson commented to iGaming Expert: “Over the past few years, we’ve been steadily expanding across Latin America and have seen strong growth from the region. Argentina has emerged as one of our key markets, which is why we’ve partnered with two of the country’s most iconic football clubs — Boca Juniors and Racing.
“Opening a new office in Buenos Aires not only strengthens our presence but also brings us closer to our customers. Establishing a second hub in Latin America is a natural next step in our strategy to drive sustainable growth through local engagement, regional expertise, and long-term investment.”
European ambitions
There was also a strong period recorded by the firm in Western Europe, with a key focus on Italy.
Western Europe revenues increased due to Italian developments in sportsbook and casino, as revenues in the region grew by 36%.
CEECA markets posted moderate growth of 4%, with strong showings from Croatia, Lithuania and Poland offsetting softer performances in Estonia. Meanwhile, the Nordics saw a 28% revenue decline due to reduced marketing investment.
These revenues were boosted by major sporting events that the firm tapped into, including the Club World Cup, which filled an otherwise slow period in the calendar.
Reflecting on performance, Lindwall stated: “In the second quarter of 2025, we continued to deliver value to customers, partners, and shareholders. Revenue increased despite the tough comparatives from last year’s UEFA Euro and Copa America. This speaks to the strength of our diversified market presence and resilient business model.”
This enabled sportsbook revenue to grow by 15% to €90m, supported by a significantly improved margin of 9.5% (Q2 2024: 8.6%), even as overall betting turnover dipped by 4% against the Euro 2024 peak.
“The sportsbook margin improved notably this quarter, and we continue to expand our range of live bets and Betbuilder functionality,” Lindwall added. “This is key to driving engagement and growth in competitive regulated markets.”
The firm will, however, be hoping to turn around its luck when it comes to the Nordics, where revenue declined significantly.
The nearly 30% decline in revenue in the region marks a worrying trajectory for the group, where it has failed to achieve success.
