Superbet Group has transformed to the new corporate identity of ‘Super Technologies’.
The change will see it utilise the shortened identification of ‘Super’, which portrays the group’s success in expanding from sports betting to the development of its proprietary ‘localised platforms’.
Founded in 2008 by Sacha Dragic, Superbet established its foundations in Romania and Serbia, where it grew into a market leader through a locally driven operating model.
Those origins remain central to the group’s strategy as Super continues to scale its consumer brands across regulated markets including Brazil, Poland and Belgium, while maintaining continuity for customers, partners and affiliates.
The rebrand reflects Super’s transformation from a leading gambling operator into a broader technology conglomerate.
Hans-Holger Albrecht, Chairman of the Board, commented: “Super is the next logical step in our journey — from a global sports betting and gaming leader to a technology platform company that will pave the future of play. This rebrand signals our determination to shape fan-centric entertainment and create lasting value for our customers, partners and communities.”
Super’s repositioning is underpinned by significant new capital. The group has secured a €1.3bn refinancing agreement, underwritten by principal investor Blackstone alongside funds managed by HPS Investment Partners. The backing reflects investor confidence in Super’s proven capabilities in building and scaling hyper-localised iGaming platforms, combining speed to market with disciplined risk management and trusted operating models in regulated environments.
Proceeds from the refinancing will be used to strengthen the balance sheet, accelerate growth in Brazil, deepen investment in proprietary technology and preserve flexibility around M&A opportunities as the group pursues further international expansion.
Albert Simsensohn, Deputy CEO, said Super’s technology vision is rooted in participation and engagement: “We are on a mission to build the technology that will fuel the next generation of sports, gaming and fan experiences. Participation drives value, and we want to turn everyday interactions into loyalty and sustained engagement. Super is building a platform designed for players, partners and fans — from product solutions through to original content.”
Alongside the rebrand, Super has also confirmed changes to its leadership structure. From 1 January 2026, founder Sacha Dragic will assume the role of sole CEO, while Co-CEO Jimmy Maymann will step back from day-to-day management and return to the Board as a corporate advisor.
The reset is intended to sharpen execution as the group enters its next phase of growth. With fresh capital, a founder-led leadership model and a clearly defined technology strategy, Super is emerging as one of the sector’s most closely watched prospects for 2026, with analysts tracking its expansion roadmap, platform partnerships and potential acquisition activity.Summing up the group’s long-term vision, Sacha Dragic said: “As we continue to grow and explore new territories, our brand reflects both our heritage and our ambition.
The playstack developed by Super will be much more than a technology foundation — it will be our growth engine, powering faster brand launches, stronger partner ecosystems and deeper, more meaningful fan connections as we build a globally leading play-technology platform.”
