Soft2Bet has launched Swiper, Sweden’s first online casino inspired by the mechanics of social media.
Players will be able to discover, select and play games just using their thumb, as the platform has been designed around “swipe-driven navigation”, as seen across many social media platforms.
Designed specifically for the Swedish market and licensed by the Swedish Gambling Authority, Swiper integrates BankID verification and instant transactions via Swish, allowing players to to register, deposit and withdraw while remaining connected to Spelpaus, Sweden’s national self-exclusion system.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, commented: “A great customer experience starts with cultural relevance.
“Swiper looks, feels and functions exactly like a Swedish app, because we’ve intentionally built it around Swedish user habits, from BankID logins and Swish payments to RNG certifications aligned with existing standards. Players can expect endless social-style content that feels completely authentic to their local experience.”
According to Soft2Bet, Swiper users will be presented with a feed of short-form video clips, in the style of TikTok or Instagram reels, which highlight new releases, jackpots and live dealer offerings.
The platform is also powered by Soft2Bet’s MEGA gamification instrument, which takes popular games across Android and iOS and combines their APIs with MEGA to transform them into real-money gaming titles.
Strategic European expansion
The unveiling of Swiper continues Soft2Bet’s strategic expansion in Europe, having already established a presence in Sweden through brands like Betinia, CampoBet and QuickCasino.
In March, Soft2Bet launched ElaBet.gr in Greece, an iGaming platform boasting Greek-speaking live casino tables and three exclusive games that take inspiration from Greek mythology – Gates of Hades, River of Styx and Medusa’s Madness.
The company also holds a market presence in a number of other European countries, including Denmark, Romania and Malta.
Speaking to iGaming Expert about the challenges of expansion earlier in the year, David Yatom Hay, General Counsel for Soft2Bet said: “Picking specific markets is becoming a very complex task. We look into the profitability of the market, understanding if we, as an operator and as a supplier, are capable of operating within those territories successfully.
“We look into the marketing restrictions, we look into the bonusing, we look into the player value in those territories and then understand if it’s a viable market.”
iGaming Expert Analysis: Cultural nuances are key to expansion and this move is well-positioned to tap into the Swedish market, embracing the evolution of digital consumption that has been fuelled by the growth of short-form platforms like TikTok.
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