Soft2Bet has launched its social-media-inspired casino Swiper in Romania.
This marks the second European launch for the platform in as many months, following its debut in Sweden in September.
Swiper is centred on “swipe-driven navigation”, which allows users to discover, select and play games using their thumb.
According to Soft2Bet, Swiper users will be presented with a feed of short-form video clips, in the style of TikTok or Instagram reels, which highlight new releases, jackpots and live dealer offerings.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, commented: “Customer experience is our top priority. We know what today’s players want – they value speed, simplicity, and familiarity. With Swiper’s social approach, we’re excited to see how this fresh UI/UX impacts engagement and loyalty.”
Swiper will feature both sports betting and online casino, and will offer localised promotions tied to Romanian events and holidays.
The platform will also be powered by Soft2Bet’s MEGA gamification instrument, which takes popular games across Android and iOS and combines their APIs with MEGA to transform them into real-money gaming titles.
Soft2Bet doubling down on Romania
Swiper’s launch in Romania builds on Soft2Bet’s already established brand in the country, Don.ro, which was launched in 2024.
In July, Don.ro was unveiled as the new primary sponsor of CFR Cluj.
Don.ro’s branding features on the playing and training kits of the eight-time Romanian champions, as well as throughout their Dr.Constantin Rădulescu stadium.
Throughout the season, Don.ro will also launch a range of activations such as exclusive match-day experiences, localised campaigns, community events and responsible gambling initiatives.
“At Soft2Bet, we excel in building powerful and award-winning brands that forge deep connections with players through localised experiences,” said Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, at the time of the announcement.
“Don.ro’s partnership with CFR Cluj embodies this vision, combining a top-performing club with our drive for tailored gamified experiences, product excellence, and a passion for performance.”
