EveryMatrix has added its executive team for its casino division, CasinoEngine, with the appointment of Marc Burroughes as Chief Commercial Officer (CCO).
Reporting to CasinoEngine CEO Stian Enger, Burroughes will take charge of the division’s commercial strategy.
This will include delivering the forthcoming EngageSuite product (either ecosystem or loyalty and gamification ecosystem) to customers and collaborating with the SlotMatrix and EveryMatrix Games teams to assist clients with a full platform solution transition.
“When the opportunity came to join EveryMatrix on their journey to rapid growth, there was only one answer I could give,” commented Burroughes on his new role.
“The group’s casino division is among the best I’ve seen in my 17 years in the industry, and it still has room to significantly grow. I want to maximise all the opportunities we’ve identified, and I’m confident we can achieve some big targets.”
Burroughes brings almost two decades of iGaming industry experience to EveryMatrix, having previously held senior roles at IGT, Light & Wonder and OpenBet.
He also has significant commercial knowledge regarding setting strategies and managing tier one customers with content integration from game studios, platforms and aggregation solutions.
Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, added: “Marc has a strong track record working in senior positions for some of the industry’s major providers and delivering premium casino solutions for tier-1 brands.
“As we continue to grow at pace, and as our casino business unit goes from strength to strength, we’re looking to accelerate this even further in the months and years ahead under Marc’s commercial leadership.”
Recently, Enger spoke to iGaming Expert about the importance of personalisation as well as how EveryMatrix’s LoyaltyEngine enhances player engagement.
He stated that AI can be used to predict when a player is about to end a game session to send them the right bonus or prompt to keep them engaged with the game they are playing.
“Our main focus initially has been on churn-prevention which actually means [we] approach the player when they’re within the game when they are having a bad experience or we know they’re about to churn, log out or choose another game,” said Enger.
“Then we maybe [we can] offer them something that will make them stick around for a bit longer.”
