EveryMatrix has secured a multi-year partnership with BetTOM, providing its full turnkey solution to the operator in the UK market.
BetTOM plans to build its market share among UK recreational players by focusing on personalised marketing activation, utilising EveryMatrix’s advanced, data-driven software.
Although the operator has spoken highly of EveryMatrix’s horse racing product, BetTOM also has online casino and online bingo operations. The operator has been licensed in the UK since September last year.
“As we prepare to roll out big plans in the UK, partnering with an industry-leading, tier-one technology partner like EveryMatrix was essential,” commented Paul Colley, CEO of BetTOM.
“EveryMatrix has made significant strides in the UK market, and we’ve been impressed by the transformative capabilities of their turnkey products and dynamic horse racing product. We’re confident their technology will play a key role in helping us grow into a recognised betting brand in the UK.”
Earlier this year, EveryMatrix expanded its UK presence by opening a new central London office on the 25th floor of the HYLO building in Old Street.
The building houses several teams, including members of its OddsMatrix sports division and former FSB Technology employees, who are in charge of providing its horse racing product.
Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, added: “We’re proud to welcome BetTOM to the EveryMatrix platform and look forward to playing a pivotal role in their growth journey.
“Paul and the team have overseen one of the most impressive launches of a new brand on our platform, and BetTOM has, within just a month, become an important addition to the EveryMatrix family.
“Following our acquisition of FSB Technology and launch of our racing solution, we’re rapidly growing our UK presence.”
Back in May, EveryMatrix reported a 39% year-over-year uptick in Q1 net revenue, with Groes adding that the rest of 2025 “looks just as promising”.
Q1 net revenue stood at €54.3m (Q1 2024: €39m), while EBITDA rose by 27% YoY to €28.2m (2024: €22.3m) following strong performances from existing clients and product launches.
