bet365 is hyperfocusing its content per global market after securing a new partnership with Swintt for its Elysium Studios and Premium titles.
The agreement sees the supplier’s Elysium Studios titles go live with the operator on its UK market platform, while its .com platforms globally will gain access to SwinttPremium games.
A spokesperson at bet365, stated: “At bet365, we always strive to offer the best in cutting-edge casino entertainment while staying conscious of local playing preferences, and teaming up with Swintt will help us provide content that’s ideally suited to our target markets.’’
The partnership between Swintt and bet365 sees the supplier continue to build up its presence in global markets.
Recently, Swintt gained certification from Italy’s Customs and Monopolies Agency to bring its Elysium Studios titles to operators in the Italian iGaming market. Approvals are also expected soon for SwinttPremium and SwinttSelect releases.
“bet365 is easily one of the best-known brands in the UK and one of the most trusted operators globally, so having our content available on their platforms is a big step forward in terms of expanding Swintt’s outreach,” added Anthony Dalla-Giacoma, Chief Operating Officer at Swintt.
“By sharing our Elysium Studios titles in the UK and making our Premium content available to .com users, we’ll be able to supply games that are ideally suited to each target market, reinforcing our status as a software provider that can cater to local player preferences on a truly global scale.”
Back in October, Swintt’s CEO, David Mann, as well as Dalla-Giacoma, provided insights to iGaming Expert into the supplier’s current standing and future direction in the global iGaming industry.
Mann said: “Swintt has evolved from a rising challenger into a recognised force in the international iGaming space. We’ve built strong foundations across Europe and are gaining serious traction in newly regulated markets.
“Our focus has always been on creating content that blends innovation with localisation – games that feel tailored to the players they’re designed for.
“Today, our presence in over a dozen jurisdictions gives us a strong foothold to scale further. We’re not chasing volume for the sake of it; we’re focused on sustainable, strategic growth – ensuring that wherever we go, we’re delivering long-term value to operators and players alike.”
