bet365 has exited China despite sources suggesting it is one of the UK-based operator’s largest betting markets.
The firm confirmed to SBC News that it has bailed on the world’s second-largest economy, behind the US, following a strategic review of its international operations.
A bet365 spokesperson said: “bet365 continually reviews and assesses the markets to which it offers its services. The group has decided to align its focus to its core competencies in its core markets by consolidating its resources to centre on gaining markets share in regions that provide long-term sustainable revenue.
“As a result, bet365 will shortly cease operations in various jurisdictions including China. All our rights are reserved in full.”
Mainland China represents a largely grey market for betting operators, as gambling remains prohibited. Gaming in the region is confined to the special administrative region of Macau.
Commenting on the decision, strategic advisory business Regulus Partners suggested that China may represent bet365’s last ‘dark grey market’ and was ‘probably’ the company’s second-largest market behind the UK.
Trump memorandum takes aim at Macau
Macau was recently included in a list of “foreign adversaries” named by Donald Trump in his “America First Investment Policy” memorandum.
The US president’s policy outlines plans to impose investment restrictions on the regions included on the list, as Trump underlined fears over China utilising US tech and harming US interests.
The significance of Macau’s inclusion will no doubt have drawn the attention of the numerous US-based firms in Macau, with Sands China, Wynn Macau and MGM all having a presence in the region.
Since returning to the White House, Trump’s economic policies have already impacted the gaming industry. Gaming commissions across Canada have issued orders to suspend the purchase of US gaming terminals amid the ongoing trade war with Canada, which has seen both countries place tariffs on imports.
In 2024, sales of slots in Canada accounted for 16% of total US and Canada slot sales.
