iGP has added new iGaming titles to its content library following a new partnership with game provider Gamzix.
The deal will see mobile-first titles from the studio added to the iGaming aggregator’s platform and will be rolled out across multiple markets.
Jovana Popovic Canaki, Chief Executive Officer at iGP, commented: “Operators face constant pressure to scale faster while maintaining control across brands, content, and player engagement.
“iGaming Aggregator addresses this by combining high speed distribution with built in tools and real time visibility. Integrating Gamzix further strengthens the range of titles available to our partners.”
iGP’s iGaming Aggregator offers partnered operators more than 12,000 titles from providers via a single API.
The company says that the aggregator allows operators ‘to launch quickly while maintaining control through multi-brand management, embedded promotional tools, a built-in reporting suite, and real-time data visibility’.
James Davies, Head of Commercial at Gamzix, added: “iGP’s focus on speed, control, and scalability aligns perfectly with how we approach distribution and long-term performance.
“We’re excited to bring our mobile-first, engagement-driven titles to more partners through this collaboration.”
Earlier this month, iGP’s Chief Marketing Officer, Michael Baker-Mosley, spoke to iGaming Expert about the importance of time and patience when it comes to iGaming integration.
Baker-Mosley explained: “If you want to offer real powerful gaming experiences, it takes time. We talk about it a lot in B2B, but less so in B2C. Increasingly, we have a homogenised product where operators are competing on experience, not on product.
“If everybody’s got the leading 10 slots in the world, you’re competing on brand and experience. So to get that right, to penetrate into a new market takes time and investment.”
