Expansion concept as PopOK Gaming has secured a strategic partnership with inplaySoft.
Image: Shutterstock

PopOK Gaming has expanded its online casino content reach through a strategic partnership with the iGaming solutions provider inplaySoft.

Operators that utilise inplaySoft’s iGaming services will now be able to add casino titles from PopOK Gaming to their respective content libraries.

“PopOK Gaming’s commitment to uniqueness, diversity, and accessibility deeply resonates with us,” commented Valentyn Kyrylenko, CRO of inplaySoft.

“These shared principles were instrumental in forming this alliance. This partnership allows us to continue enriching our casino game portfolio, giving operators more variety to offer their players and supporting player retention.”

Recent titles that have been released by PopOK Gaming include Rico Rabbit and Rico DJ.

Aneta Khalatyan, Business Development Executive at PopOK Gaming, stated: “We are thrilled to embark on this collaboration. 

“Working with companies that align with our core values is key to sustainable growth. We look forward to building a strong relationship with inplaySoft and enhancing the experiences of both our partners and their players.”

Back in February at SBC Summit Rio, Diana Andreyan, Business Development Executive at PopOK Gaming, spoke to iGaming Expert about Brazil and the supplier’s analysis of the regulated iGaming market so far since it went live earlier this year.

Andreyan said: “We remain committed to creating engaging games that will satisfy the needs of our Brazilian players, which are more engaging. Dynamic animations and popular mechanics are different and engaging features that our Brazilian players love.

“We are always doing analytical research. We have several strategies to understand what players really love and accordingly, we are making and creating our games so that they are satisfied and love our games.”