Hub88 has diversified its aggregation platform with the addition of sports and racing pools from Colossus Bets.
As a result of the deal, Hub88’s operator partners will now have access to Colossus Bets’ full range of pools, which cover sporting leagues such as the Premier League, NBA and NFL.
“We are delighted that Hub88 and its associated partner network now have access to our sports pools, our pari-mutuel Cash Out engine and ‘Crowdbetting’ functionality via our tote platform,” stated Laurence Jones, CEO at Colossus Bets.
“Hub88 is aligned with our ambition to modernise the pool betting experience and bring it to new audiences. This partnership gives us a powerful distribution channel and opens the door to reaching players who seek dynamic, socially driven products tied to the world’s biggest sports.”
As part of the new partnership, Hub88 will offer some of the world’s largest guarantees, leg-by-leg Cash Out offers and a social-first Syndicates ‘Crowdbetting’ feature.
Ollie Castleman, Managing Director at Hub88, added: “As the demand for alternative betting formats grows, Colossus Bets brings a proven and award-winning product that resonates with a broad demographic of bettors.
“Their rich mix of tote pools, innovative and modern features and attractive Syndicates make for a powerful addition to our platform. With the World Cup on the horizon, the timing could not be better.”
This latest collaboration follows hot on the heels of Hub88 securing a content partnership with Expanse Studios, which saw the developer’s slots, crash games, and video poker titles added to Hub88’s aggregation platform.
Earlier this month, Hub88 also added live game shows and slots from ENJOY, including titles such as Wonder Wheel, Fire Express and Hotfire Coins 2.
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