GR8 Tech is limbering up to take advantage of this summer’s Fifa World Cup with a slew of upgrades.
The platform provider confirmed that it has upgraded bonuses, tournaments, content delivery and provider integrations across its casino vertical in a bid to boost monetisation and retention.
Lusine Khudaverdyan, Head of Casino at GR8 Tech, said: “A World Cup can bring a lot of new traffic, but that traffic only matters if you give players a reason to stay. For casino, that means more flexible bonuses, engaging tournaments, strong content coverage, and provider features that help operators convert interest into repeat play.”
GR8 Tech detailed that product-level wagering will now allow operators to target promotions across specific casino verticals, such as live casino and instant games, rather than having to apply blanket promotions.
In addition, operators will also be able to use the same game across parallel tournaments, allowing players to participate in several at once.
The company added: “The World Cup will bring a surge of traffic, but long-term value depends on how well operators convert that attention once players arrive. With upgrades across bonuses, tournaments, content coverage, and provider features, GR8 Tech is getting its casino vertical ready to help operators turn short-term excitement into sustained revenue.”
Maximising World Cup engagement
Fifa projects that the tournament, which will be spread across the US, Mexico and Canada, will reach audiences of over 6 billion people, underscoring the potential for growth for operators.
A recent SBC Webinar explored the challenges facing the industry leading up to the tournament, including a shift in the way that football is consumed, where many ‘Gen Z’ fans are more interested in supporting players rather than teams.
As a result, experts on the panel emphasised that operators must be ready to react to any storylines that emerge as the tournament progresses, especially around stars like Argentina’s Lionel Messi and Norway’s Erling Haaland, who will be competing in his first World Cup.
Malachy Rooney, Head of Football Strategy & Pricing at Flutter UK and Ireland, explained: “It’s [about] setting ourselves up to be able to preempt where we think there could be a narrative building and then actually react to it and give customers what they want.
“Whether it’s in terms of pointing them to existing selections that we have across the different sportsbooks or being able to come up with manufactured one-off niche selections through some sort of specialist mechanics.”
