In an industry as fast-paced and high-stakes as iGaming, we are surrounded by constant noise – conference panels, polished LinkedIn commentary, and sponsored podcasts that often echo the same carefully approved narratives. Yet anyone who has spent time in this industry knows the most important conversations happen elsewhere: in the corridors between sessions, at the bar after the lights go down, and in private messages where the filters fall away and real issues are discussed.
MyAffiliates believes the industry is missing a critical ingredient for its next phase of growth: unfiltered honesty. That is why they are launching their new podcast, Tracking the Truth.
The purpose of the podcast is clear. Stepping away from “safe” topics and scripted conversations to bring those behind-the-scenes discussions into the open. Tracking the Truth is designed to bridge the gap between public narrative and private reality – moving beyond sponsored content and curated panels to explore what is really happening across the iGaming ecosystem.
Throughout the first season, the podcast tackles some of the industry’s most sensitive and under-discussed dynamics – from trust, data, and attribution to the real cost of growth, the human stories behind the numbers, and the tensions that arise between affiliates, operators, and platforms when transparency breaks down.
“Our industry talks a lot, but it rarely says what it really means,” said Clemence Dujardin, Group CEO of MyAffiliates and host of Tracking the Truth. “Some of the most important conversations in iGaming happen off-stage, behind closed doors, or late at night when people feel safe enough to be honest. This podcast is about bringing those conversations into the light – not to create controversy, but to create clarity.”
The motivation behind the project is straightforward. If iGaming is to grow in both maturity and scale, it must be willing to confront reality. Progress depends on openly examining what is working, what is not, and where the industry needs to evolve in order to remain sustainable, credible, and commercially healthy.
Transparency is not a buzzword – it is a prerequisite for progress. By tracking the truth, the podcast does not simply highlight problems; it creates a space for the industry to address them together. The era of carefully filtered narratives is ending, and it is time for a more honest conversation about where iGaming stands and where it is heading.
Subscribe to Tracking the Truth and check the podcast on YouTube, or listen to it on Spotify.
