The aggregation platform Games Valley has continued its preparations towards a major rebrand with the appointment of Ariel Reem as CEO.
Reem will be tasked with leading the expansion of Games Valley into new regulated markets and scaling the company’s product.
On his new role, Reem commented: “I’m thrilled to join Games Valley at such a pivotal moment in its journey. The company has built a powerful aggregation platform with huge untapped potential.
“My goal is to accelerate that growth, expand our footprint in regulated markets and deliver a product that truly empowers operators to innovate faster and scale smarter.”
Reem brings significant iGaming experience to Games Valley.
He has spent the last seven years serving as the CEO of Genesis Global, where, according to Games Valley, he managed a portfolio of over 20 casino brands operating in key regulated markets such as the UK and Denmark.
Earlier in his career, he also spent six years at Mansion, including a stint as the firm’s Director of Marketing Operations.
Games Valley’s upcoming rebrand will focus on upgrading its platform infrastructure to support its expansion ambitions.
The company notes that its aggregation hub has grown to encompass titles from over 100 suppliers, and it is developing new data-led tools to support operator integrations.
