In a special episode of the iGaming Daily, the impact and prevalence of parasite SEO in iGaming was explored.
The conversation between Ivana Flynn, industry SEO expert, and Timothy Malmros Genach, the owner of Magenti Media, comes at a time when Google may well have taken a heightened aim at feeding data to its AI and favouring sites such as Reddit, which subsequently means that algorithmic penalties for parasite SEO are a lower priority.
Underpinning the significance of parasite SEO, Malmros Genach stated: “Wherever there’s money, there’s abuse and parasite SEO works so well for iGaming. If you compare it to the loan sector, well you can’t really do parasite in the same way there because they do branding and it’s legal, so it doesn’t have the same effect.
“But as soon as you go to gambling you see the absolutely best examples of parasite SEO because it’s much easier to breakthrough with parasite SEO in iGaming than it is bad simply because you know a bank or a lender can get those links you cannot get when you write about gambling or slot machines or whatever it is.”
He went on to detail the impact that the evolution of SEO has had on Reddit, stating: “For Reddit to rank better, especially internationally with just AI translated content you need to turn localisation off and niche right.
“It ranks for everything, still it seems like they want data to feed their AI because again, they’re competing with ChatGPT, which is a major threat to them. I think without ChatGPT, we wouldn’t be here today. It would still be old school SEO and not parasite SEO.”
The podcast went on to look ahead to the future, analysing what it looks like for SEO – detailing a belief that the ultimate question going forward is going to be around topical authority and whether ‘it is still worth it building good websites from scratch’?
