While slots undoubtedly remain the leading force with the global iGaming landscape, a rising tide of niche verticals have begun to make increasingly impressive waves across recent times.
One example that continues to gain traction, and can arguably trace its roots of popularity to the globally franchise The Price is Right, is Plinko – a mechanic that is witnessing an increasing number of online gaming twists.
This brings us to the recently released Chicken Plinko by Onlyplay, with Head of Partnerships, Anna Serheieva, explaining the thoughts, inspiration and processes that lie behind the title, where they envision stand-out performances, if they will follow a current trend of introducing sequels and more.
iGaming Expert: Can you talk us through the basic premise behind your recently released Chicken Plinko title?
Anna Serheieva: Chicken Plinko is our light-hearted and colorful interpretation of the classic Plinko mechanic. It combines simplicity, humor, and excitement in one cheerful package.
Players place their bet, release the egg, and watch as it bounces across the board before landing on a prize. The whole experience is quick, satisfying, and visually fun – a perfect fit for mobile entertainment.
iGX: Why did you decide to venture down the route of incorporating the Plinko mechanic within this game?
AS: Plinko is one of those mechanics that feels universal – it’s instantly clear, highly visual, and full of suspense. Every bounce creates anticipation, and players can literally see how chance unfolds.
For Onlyplay, it was the ideal opportunity to combine our focus on simplicity and engagement with a format that already connects emotionally with players. Chicken Plinko adds humor and personality to the mix, making it both familiar and refreshingly new.
iGX: What do you believe appeals to players when it comes to Plinko-inspired releases?
AS: It’s the perfect mix of randomness and control. Players enjoy the visual unpredictability – watching the egg’s path feels exciting every single time.
Each round is short, intense, and rewarding, which fits perfectly into modern mobile play habits. The mechanic delivers instant feedback and pure entertainment – it’s that sense of lighthearted suspense that keeps people coming back.
iGX: We’ve seen a growing trend of sequels across the iGaming space. Is this something that Onlyplay will be pursuing?
AS: Yes – but only when there’s a real reason to do so. We don’t believe in repetition for the sake of it. When a game or character truly resonates with players, we’re open to exploring sequels that bring meaningful improvements – new visuals, mechanics, or social interaction.
For instance, Chicken Plinko could evolve into a whole series with new settings or added features. Each new title, however, must deliver something genuinely fresh and exciting.
iGX: Where do you anticipate Chicken Plinko being a hit, and why?
AS: We expect strong performance in mobile-driven regions – particularly Latin America, Africa, and Southeast Asia. Players there appreciate short, vibrant, and easy-to-understand experiences that run perfectly even on limited networks.
The light humor, colorful visuals, and fast pace make Chicken Plinko ideal for those audiences. It’s a game that brings quick fun and instant engagement – something that truly fits the spirit of Onlyplay’s portfolio.
