The live casino space is a hive of activity as suppliers across the world vie for top positioning, but CreedRoomz believes it has uncovered the optimum strategy for sustained success – game shows.
However, as Chief Product Officer, Sargis Poghosyan, and Head of Sales – Gaming Content, Armen Mnaskanian, the group is far from putting all of its eggs into one basket.
In the first of a two-part special, iGaming Expert hears of the developmental practices adopted by CreedRoomz, and how insights are gained to help shape future products, including the recently released Mr. First Live.
iGaming Expert: To begin, could you elaborate on CreedRoomz’s current standing with the industry, as well as your outlook to product development?
Sargis Poghosyan: CreedRoomz has firmly established itself as a dynamic, award-winning live casino provider. We are in a significant growth phase, continuously expanding our global reach and integrating our products onto new platforms worldwide.
Our outlook for product development is centered on innovation and expanding our portfolio in high-growth areas, specifically with big plans to launch new game shows. We are strategically investing in research and development to bring cutting-edge solutions to the market.
This includes developing entirely new game shows with unique game logics to attract new player segments, while simultaneously enhancing our classic table games with new technology and features to maintain player interest and deliver the highest quality, most engaging live dealer experience.
Armen Mnaskanian: We are growing. We have been in the market for a long time and the recognition as a live casino provider is very high right now and we are everywhere today.
Everyone sees us and recognises us as one of the top providers when it comes to product development.
iGX: How do you gain insights into what could potentially appeal to players when looking at developing new titles?
AM: We scan our markets on a daily basis. We also have good discussions with our customers to understand what players want across different regions. We need to scan and understand the market before we can launch a new game or product etc.
SP: We leverage a data-driven and market-centric approach to developing new titles. Our primary insights come from in depth analysis of player behavior and preferences across our existing portfolio, using analytics to identify successful engagement models and potential market gaps.
We also continuously monitor the overall iGaming landscape, paying close attention to emerging global trends, especially the high demand for interactive game show mechanics and tailor game concepts to integrate popular features and high multiplier potential.
iGX: At the SBC Summit you showcased Mr. First Live, could you talk a little about the make-up of this latest release?
SP: Thank you for asking about Mr. First Live – it is one of our most innovative releases to date, representing our focus on next-generation hybrid game shows.
Mr. First Live can be broken down into three key, interlinked components:
- The Core Game (fast paced ball game): The game is built on a familiar, accessible structure reminiscent of a ball drawing format, making it easy for players to jump into. This part of the game is driven by Mr. First’s Gumball Machine, which is the central mechanism for the main draw and for triggering special features.
- Dynamic Card Enhancements: A unique mechanic is the ability for the Gumball Machine to upgrade a player’s card to one of three types: Normal, Safe, or Risk. Each card offers a distinct path to winning, providing players with strategic options and new dimensions of excitement beyond a standard draw. Players also choose bonus bet tickets to qualify for the big feature.
- Exciting Bonus Game: What truly differentiates Mr. First Live is its pioneering bonus round, which is a unique “endless run”. When players qualify, the game entirely transforms from the traditional draw into an exhilarating, fast-paced environment.
Here, the player is deep into a runner-style game, tasked with collecting multiplier coins and special prizes. This dynamic, two-part design is engineered to drive unparalleled player engagement, long session times, and high-win potential, with multipliers reaching up to 10,000x.
In essence, Mr. First Live is a blend of a classic live casino game with video-game-style bonus content, showcasing our commitment to creating high-energy, interactive live entertainment
AM: It’s a bouncing ball show game that offers players a number of choices that can unlock a range of outcomes and bonuses. If you get the correct numbers you progress to the next stage.
It’s an engaging game for customers and players, and that is exactly what’s needed in the market today. We have a lot of table games, but we are now investing a lot in game shows.
iGX: What do you believe this brings to the industry and players themselves that could be considered different to what is already on the market?
AM: In today’s market younger players want fast, quick and engaging games. That is what our focus is at the moment. You must ensure that your product pipeline will deliver a high level of engagement to keep the interest of users.
SP: As I mentioned the core difference Mr. First Live brings is its innovative two-part hybrid gameplay
For the industry, it provides a cutting-edge model for cross-vertical player migration. By blending a familiar, low-volatility bingo-inspired main game with a high-stakes, action-oriented ‘endless run’ bonus round, it effectively converts slot players looking for quick, high-multiplier action into live casino players, a crucial step for market growth. For players, it delivers unparalleled excitement.
