Following a fast start to 2026, iGaming Expert sat down with Jana Filagina, Head of Commercial at Infingame, to discuss how operator expectations are evolving, why aggregation is no longer about volume alone, and how Infingame’s model is resonating globally.
iGaming Expert: What would you highlight as Infingame’s biggest commercial or strategic achievement during 2025, and how has it shaped your growth in 2026?
Jana Filagina: One of Infingame’s biggest strategic achievements in 2025 was a conscious decision to move away from chasing partnership volume and focusing instead on long-term quality and value.
Rather than scaling for the sake of it, our emphasis is on service and delivery. We’ve put extensive time and resources into strengthening the platform, improving technical performance, and raising the overall standard of how we support our partners. That work is now reflected in core metrics such as spin time, platform stability, and overall technical reliability, all of which directly influence operator performance and player experience.
Our emphasis on quality has had a clear commercial impact. Higher reliability and stronger service levels improved client satisfaction and retention, which supported more sustainable revenue growth. Importantly, it has left us entering 2026 from a position of strength, rather than scaling without promising stability; a problem we see all too much in the industry.
iGX: Which gaming trends defined the past year, and how are they influencing your content selection and partnership strategy going forward?
JF: The past year has been shaped by three clear trends: gamification, localisation, and a stronger focus on the end-to-end player experience. Gamification is no longer optional. It has become a core driver of engagement and retention rather than an added feature.
Localisation has also evolved – and this is something we truly excel at here at Infingame. True localisation must goe beyond language and extends into mechanics, pacing, and content preferences that vary significantly by market. From a content and partnership perspective, this has pushed us to prioritise providers who understand how to combine familiar mechanics with fresh ideas and strong execution, for us, this is what ensures our long-term success and partnerships
Of course, players still value recognisable gameplay, but expectations around quality, speed, and usability are higher than ever – that means evolving. Our role as an aggregator is to cut through market noise and help operators focus on content that genuinely performs, feels polished, and delivers a smooth, intuitive experience. Our carefully-curated games catalogue is a reflection of this.
iGX: Infingame is recognised as one of the fastest-growing aggregators globally. What has kept you ahead and how do you maintain that momentum?
JF: Our growth in 2025 came down to three things: a strong technical foundation, a clear understanding of operator needs, and a quality-first approach to aggregation. From a technology perspective, our platform delivers speed, stability, and scalability, backed by the consistently strong performance indicators our partners need.
Equally important is what we choose not to do. We don’t aim to aggregate everything. We’re selective about the providers and products we onboard, focusing on content operators can realistically monetise. Beyond aggregation, we offer a broader ecosystem that includes in-house engagement tools, fast integrations, and commercial flexibility. Maintaining momentum means continuing to invest in technology, refining the platform, and building long-term partnerships rather than chasing short-term volume.
iGX: Now that ICE Barcelona 2026 has wrapped up, what stood out most from operator conversations, and how did the event reinforce Infingame’s positioning?
JF: At ICE Barcelona 2026, our core message was very clear: aggregation today is no longer about content volume, it’s about performance, quality, and partnership. That message came through strongly in our conversations with both operators and studios across the week. We invested an extensive amount of our time discussing with our partners as to we can actively support their growth, rather than simply providing access to content. This is what I believe makes an aggregator truly special. Operators are increasingly looking for aggregation partners who can help them scale faster and more efficiently, and that means strong technology, curated portfolios, and a collaborative approach rather than a transactional one.
From a product perspective, we focused on showcasing the strength of our platform’s tech, including our in-house engagement tools, alongside introducing new high-quality providers with proven performance potential. We see our role as curating iGaming “hidden gems” and bringing together reliable technology, strong content, and commercial expertise within a single ecosystem. I believe the event was a huge success for us – and that positioning resonated well throughout the event.
What is the most exciting opportunity you see emerging from newly regulated or rapidly expanding markets in the first half of the year?
The biggest opportunity in these markets is the ability to support operators from the very beginning with a complete, ready-to-launch solution. In newly regulated environments, speed, compliance, and reliability all matter, and operators need partners who can deliver those without adding unnecessary complexity. Infingame brings that together in a single ecosystem, offering fast launches, compliance-ready integrations, and a stable, high-performance platform.
Beyond launch, the longer-term opportunity lies in helping operators grow sustainably through curated content, engagement tools, and ongoing commercial and technical support. This where long-term value is created and where can truly help our partners to scale.
Looking specifically at Latin America, which product or content strategy delivered the highest measurable value over the previous year?
In Latin America, the strongest value driver has been entering the region with a clear strategy and a performance-ready offering. Rather than taking a broad, generic approach, we focused on curated portfolios built around local player behaviour and operator priorities. Alongside competitive, high-performing content, our in-house engagement tools allow operators to actively promote games and maximise performance from day one. This is supported by fast integration timelines, strong technical reliability, and a highly responsive service model. Speed and flexibility are particularly important in Latin America, and our hands-on approach has resonated well with partners. Together, these elements have delivered measurable commercial impact and positioned Infingame as a reliable long-term partner in the region.
