Landscape in Brazil shifts for advertising
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Michele Morotti, CEO at Capecod, chats to iGaming Expert about the role of aggregation in Brazil’s new regulated market, and reveals that crash games are experiencing high levels of popularity in these early days. 

iGaming Expert: It’s been a very busy period in Brazil since the start of the year. What business has Capecod done in the market in terms of new partnerships, and what does this tell us about your long-term strategy in the market? 

Michele Morotti: Brazil is a new but already mature and rapidly growing market, which obviously leads all the main players to compete. Capecod has been following the developments of the Brazilian market for years and is now ready to operate both with its games and as an aggregator of Novomatic group content. Capecod’s goal for this market is the same as for all markets: to be a leader in regional content distribution.

iGX: How many operators do you hope to be live with come the end of 2025 and how will you aim to get to that target? 

MM: Today, thanks to our close collaboration with Greentube, of which Capecod is an integral part, we are closing agreements with more than 20 operators and are already completing the first integrations.

iGX: If we asked operators in Brazil what makes Capecod stand out from the crowd, what do you think they would say about your games and aggregation solutions? 

MM: As in other markets where we are present, we expect to stand out primarily thanks to the variety of our combined content, particularly our slots and crash games. Moreover, the aspect that differentiates us the most from all other providers is the integration with the Cupid Platform, a suite of marketing tools that today has no rivals in the market and will undoubtedly appeal to all players.

iGX: In Brazil, Greentube is unleashing the Capecod games aggregator to the market. Tell us about Capecod and its features. How many games does it come with, and what makes it the aggregator of choice for an online casino in Brazil? 

MM: Today, Capecod is one of the world’s foremost distributors of Greentube content and, generally, of Novomatic group content, including Fazi and Ainsworth. It is also very well-known and appreciated by Brazilian players. Thanks to this, an integration with Capecod now delivers more than 200 games simultaneously, and many more are released weekly. The performance is also excellent, as are the marketing tools of the Cupid Platform and those of the individual providers, including Free Spins, Jackpot, and many others.

iGX: What are Capecod’s most popular titles in Brazil? 

MM: We do not yet have sufficient data, but early reports indicate that the titles with the best performance are those already strong in the Spanish and Peruvian markets: Klondike and Alaska Fever, Mario’s Cup and Mighty Duck. Crash games, however,  are currently the highest-performing games.

iGX: There has been much discussion about the regulatory framework but what do you make of the landscape for suppliers under this new regime? 

MM: Periods of regulatory realignment often disrupt markets. However, these periods also present opportunities for suppliers to thrive. A robust regulatory system allows us to invest and innovate within a more secure and compliant framework, benefiting all stakeholders.

iGX: Tell us about Capecod’s aims for Brazil throughout 2025, in terms of both product development and commercial partnerships? MM: Thanks to the extensive experience of our parent company, Greentube, we expect to consolidate existing partnerships and forge new, significant ones. We are also developing a range of games specifically designed for the Brazilian market to support these alliances with class-leading content.