After a busy year of market entries and new releases, Krasimir Pankovski, Head of Sales at 3 Oaks Gaming, reflects on the company’s achievements in 2025 and outlines its direction for the year ahead.
iGaming Expert: What have been the biggest highlights of the year for 3 Oaks Gaming?
Krasimir Pankovski: 2025 has reshaped the trajectory of our business. Securing key licences with the UKGC, MGA and Greece, along with certifications in Brazil and Romania, marked major milestones for us. These approvals opened doors to new regulated markets across Europe and Latin America, strengthening our presence in regions where compliance and player protection are becoming increasingly decisive for long-term growth.
This year was also defined by the partnerships we continued to build and expand. Collaborating with respected partners such as Superbet, Novibet, Lottomatica, Betclic, Bragg and Relax Gaming helped us widen our reach and demonstrate how naturally our content integrates into a variety of regional portfolios. In markets like Italy and Greece, where player expectations are well understood and highly specific, our strategy aligned seamlessly and generated strong momentum for the months ahead.
Our portfolio has also moved forward this year. With new titles, stronger mechanics and continued work on our promotional tools, we have been able to offer partners more value and ensure players enjoy a consistent, engaging experience across our content.
iGX: What have been the greatest challenges of 2025 and how did you manage to overcome them?
KP: 2025 brought a fast pace of regulatory change, and entering markets with stricter requirements meant taking a very structured and coordinated approach. Countries such as Brazil and Greece required significant investment in testing, localisation and ongoing monitoring so that every release met the expectations of local regulators.
To manage this, we reshaped our internal teams so they could work in a more connected way. Product, Marketing, Account Management and Compliance now collaborate far more closely, which has helped us respond quickly to new requirements and support partners with greater consistency.
We also invested heavily in our technical delivery. Better integrations with aggregators and improvements to our internal systems meant operators could launch our content efficiently and without delay during busy periods.
On the portfolio side, we focused on enhancing our visual style, improving Hold and Win features and launching tools such as Must Drop JACKPOT and network tournaments. These developments helped us remain competitive and ensured our games continued to appeal to a broad range of players.
iGX: Which new games have been the most popular with players this year and why do you think they stand out?
Across the year, we saw players respond most to games that balanced recognisable mechanics with subtle new ideas. Games such as 3 Super Hot Chillies, Coin Princess x1000, Coin Volcano 2, Lucky Penny 2, Super Hot Teapots and Sun of Egypt 5 all performed strongly.
Players often prefer games that feel instantly recognisable but still bring excitement. Lucky Penny 2 and Magic Clovers are good examples of this: they keep the essence of the original games but introduce features such as the Mystery Multiplier and more polished Hold and Win rounds. These additions make gameplay feel rewarding without complicating the experience.
We have found these titles work well because they are easy to understand, as well as being visually appealing and offering a clear sense of progression. This balance is especially important in regulated markets where players appreciate straightforward gameplay with thoughtful enhancements.
iGX: What has been the main bit of client feedback that has meant the most in 2025?
The feedback we value most this year is that our portfolio performs strongly across diverse markets and player types. Operators consistently report that our games deliver reliable results and that our promotional tools give them flexibility when planning campaigns.
Many partners have praised the speed and reliability of our integrations, which is great validation of our approach. As we continue to scale, maintaining this standard requires significant effort from our teams, so it’s encouraging to see how much operators value it.
iGX: Looking ahead to 2026, what are 3 Oaks Gaming’s aims and objectives? Is more market expansion on the horizon?
Expanding into new regulated markets is a key part of our 2026 strategy. We are preparing to enter regions such as the Balkans and the Baltics, Slovakia and Hungary. Each of these markets will require careful preparation and a strong understanding of local expectations.
At the same time, we aim to strengthen our relationships with existing partners. Our goal is to work closely on performance driven initiatives such as exclusive content, joint promotional activity and tools that add value throughout the player journey.
We are also investing in next generation mechanics, enhanced user experience and more adaptable promotional systems. These developments will allow operators to tailor their offering more effectively while maintaining responsible and transparent gameplay.
iGX: What does your product pipeline look like for 2026?
Our 2026 product pipeline focuses on slot content that drives strong engagement and supports longer session times. We are developing new versions of our 3 Pots and Hold and Win families, as well as high-multiplier formats that appeal to players who enjoy building momentum as they play.
We are also expanding the Must Drop JACKPOT series with new variants designed for different player preferences. These will give operators more influence over how they shape their campaigns and tailor their promotions.
Beyond new games, we are creating a broader set of tools that offer operators more control. This includes configurable jackpot options and segmentation features that help create more personalised experiences for players.
7. Will you be exhibiting at ICE? What can readers expect to see from your stand?
Yes, we will be exhibiting at ICE 2026, where we will be giving partners a clear look at the next stage of our portfolio. One of the highlights on our stand will be Hot Period, a new campaign concept that blends modern and classic mechanics to support longer engagement and flexible promotional planning.
At Stand 2C30, visitors can explore several new releases including Power Sun XXL, Must Drop JACKPOT™: Flame Fruits, Egypt Fire 2, Lava Coins 2 and 4 African Drums, alongside well-known performers such as Sun of Egypt 5, Lucky Penny 2, More Magic Apple and Super Hot Chillies.
We will also be showcasing our updated promotional suite, featuring Must Drop JACKPOT™, Tournament Series, Turbo Wins and Flexible Freebets, all designed to help operators enhance engagement and retention.
With new partnerships recently signed with Betflag, Betano, Flutter and many others, we head into ICE with strong momentum and look forward to connecting with partners to discuss how we can support their plans for 2026.
