Betano has confirmed the renewal of its partnership with Formula 1’s Felipe Massa, as the firm continues to build its brand in the Brazilian market.
Betano has secured a multi-year contract, continuing the strong collaboration between the brand, driver and his fans.
Guilherme Figueiredo, Betano’s Country Manager in Brazil, commented: “Felipe Massa is more than an ambassador for Betano; he is a symbol of trust that shares similar values with us and has a story that inspires.
“Renewing this partnership is part of our commitment to offering fans unique experiences and expanding our presence in Brazilian sports. Massa will also be our ambassador for responsible gaming and will engage in social initiatives driven by Betano.”
The Brazilian driver has a career full of achievements. Runner-up in F1 in 2008 and with victories in several international competitions.
Massa stated: “This is a very special relationship. I am proud to represent a brand that understands and values sports. Each event and activation we have done together was created with one goal in mind: to create unforgettable moments for sports fans. It is a pleasure to continue this collaboration and I’m looking forward to achieving more together in the coming years.”
During his partnership with Betano, Felipe Massa participated in several activations with sports fans and the brand’s customers.
Among the highlights, the Betano Racing event stands out, where influencers and guests had the opportunity to race side by side with the driver, creating moments of adrenaline and fun.
It further expands the footprint of Betano and Kaizen Gaming within South America after the firm last year was granted approval for expansion into the Colombian market.
The Kaizen Gaming-owned brand joined just 16 other online operators authorised to operate in Colombia.
Coljuegos President, Marco Emilio Hincapié, commented: “We continue to strengthen the industry of games operated by the internet.
“We hope that, with the entry of this new operator, we can continue to increase transfers for the health of Colombians. At this time, the platform is already operating for the betting public.
“We are seeing that online betting is a sector of the economy that has driven the growth of the country’s gross domestic product. For this reason, we are working to make the market even more attractive and to provide more options to bettors.”
