Entain is expanding the content library available to players across several regulated markets globally after agreeing to a partnership with iGaming supplier BGaming.
Through the collaboration, Entain’s brands in Brazil, Greece, Italy, Portugal and Spain will gain access to the full BGaming portfolio, spanning titles from its casual, entertainment and classic categories.
Players in each of the markets listed will be able to play the supplier’s titles from its casual, entertainment and classic categories.
Obdulio Bacarese, Global Gaming Director at Entain, commented: “We have secured our position as one of the biggest operators in iGaming by ensuring we always have the best possible games and content available for our players.
“BGaming is an exciting and innovative studio that will help us strengthen our offering across several key markets, and we look forward to seeing how our players react to their games.”
Entain and BGaming also stated that in the near future, additional markets will be included in the content partnership.
Olga Levshina, Chief Commercial Officer at BGaming, added: “This deal marks a significant moment for BGaming as we look to establish our position in several major markets globally.
“Entain is one of the biggest and most respected names in the business, and by having our products widely available across its platforms, we can ensure our games get the attention they deserve.”
Entain has UK optimism
Entain is also optimistic about its growth prospects in the UK market, despite the recent increase in remote gaming duty.
Chief Executive Officer Stella David recently told investors during the operator’s Q1 earnings call that it has its eye on gaining more share in the UK as operators exit the market.
David said on the impact of the duty increase: “It’s really too early to say. I think the more important point is that we have definitely been increasing our share in the UK in advance of those tax increases and part of our strategy is to continue to increase our share.
“Certainly in gaming, if you look at the market, there is a long tail of tier two and tier three operators all having very small percentage shares of the market, so within the regulated sector, we definitely see there’s an opportunity to continue to build on that share gain.
“We will see over time just how much of an impact that the black market has on the overall growth of the regulated sector.”
